Introducing the 2021 AQUA 100

Intro Aq 100 421 Feat

The 10 retailers selected as the 2021 class of the AQUA 100 have overcome a challenging year, adapting to the many changes brought on by the global pandemic. But despite that adversity, they have remained strong and powerful leaders in the pool and spa industry, going above and beyond to help their communities and employees.

The companies you read about below (click the company name to be directed to their story) strive for no less than excellence in everything they do — from showroom design to product knowledge, marketing campaigns and more. And all of that combined is a recipe for a great customer experience. These retailers give some of the best. You can learn a lot from them.

Now, without further ado, AQUA is thrilled to announce the 2021 AQUA 100 winners:

Backyards of America

Bullfrog Spas of Tri-Cities

Dover Pools

Mainely Tubs

Pools of Fun

Poolwerx Beaches

Poolwerx Forest Lane

Poolwerx Union Hills

Spa Palace Hot Tubs

Valley Pool & Spa


The AQUA 100 was judged by an independent panel:

TED LAWRENCE, POOLCORP corporate retail category manager, has been in the specialty swimming pool industry for 30 years and is known as a leading authority on omnichannel retail. With his experience and proven methods, Lawrence coaches hundreds of small independent as well as large multistore chains on how to skyrocket revenues, increase consumer loyalty, plan for the future and reach the next level. He is an award- winning international presenter at dozens of industry events globally.

MERRY WISE has been involved in all phases of the swimming pool industry for over 48 years. She was vice president of Wise Pool Company, an AQUA 100 Hall of Fame company and firm that won numerous regional and international design awards, including the prestigious APSP Chairman’s Award. She has authored a pool care book for the pool owner, “Cruising Through Pool Care the Wise Way,” and is a freelance writer contributing to AQUA Magazine. Merry is also an industry speaker and consultant specializing in customer service, marketing and retail issues for some of the industry’s most prestigious firms.


This article first appeared in the April 2021 issue of AQUA Magazine — the top resource for retailers, builders and service pros in the pool and spa industry. Subscriptions to the print magazine are free to all industry professionals. Click here to subscribe.

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