Premium Partners

Merchandising

Management
Hard Work, Heart and Hot Tubs
Run by family, fueled by grit, a small startup grows into a regional staple.
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Sponsored
Redefining Poolside Luxury: Aiper Day Celebrates Smart Living this Summer
Aiper Intelligent LLC
Receive exclusive savings on the Scuba X Series — smart, powerful cleaning for effortless summer pool care.
Redefining Poolside Luxury: Aiper Day Celebrates Smart Living this Summer
Marketing
Digital Signage: A Return to Simplicity
Consider how your digital signage can reimagine your pool and spa store and the relationships you build with customers.
Retailers should embrace simplicity — fewer words, elegant visuals, and a focus on emotion, like the ad pictured above. That's what can turn signage into an impactful tool.
Retail
Litehouse Pools & Spas: Finding Success Through Simplicity
Industry veteran Chris Curcio shares what has driven his company's sustained success for over 60 years.
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Business Operations
Managing the Margins
Implement these best practices to successfully boost your price margins.
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Retail
70 Years of All Seasons Pools & Spas
Even in an industry like ours, 70 years under the guiding hands of a family team is exceptional.
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Spas
Affordable Luxury
Pool and spa retailers can expand their customer base by including a competitively priced hot tub in their product offerings.
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Swim Spas
A Great Display Means a Great Pay Day!
Spa retailers share their swim spa displays and delve into the strategies behind their presentation.
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Business Operations
A Sensory Experience in Retail
The five senses play a crucial role in creating a memorable and immersive retail environment.
At Bachmann Pools & Spas in Madison, Wis., house plants contribute to a sensory-rich environment, engaging not only the sense of sight, but also touch and sometimes smell. They also help to bring a bit of the backyard indoors.
Retail
Spa Dealer Profile: Wellis New England
Wellis New England is driving spa sales with its impressive new showroom.
The retail space that became Wellis New England had never been occupied — which offered designers a clean slate.
Retail
47 Great Ways to Liven Up Your Showroom
Pool and spa retailers can strengthen their showroom design and increase profits with these helpful tips.
CK Spas has aimed to create an experience and not just an ordinary store, to inspire and make customers feel at home [see tip No. 41]. 'I know we've accomplished this when people walk in, stop and smile,' says Owner Dana Hyde. 'It also makes for a great work environment that is warm and cozy.'
Builder
What to Know About Remodeling or Replastering a Pool
A Houzz expert shares what it takes to modernize an older pool.
Houz Zremodel2
Retail
Crossing Enemy Lines
Some spa dealers are partnering with an unlikely company, Costco, to grow their business.
Spa Express employee Michael Ketchum is ready for a day of sales at Costco.
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