Merchandising

Business Operations

Managing the Margins

Implement these best practices to successfully boost your price margins.

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Enhancing the Retail Experience With Technology

RB Retail & Service Systems

Learn how technology can be the best friend of a pool and spa business, particularly in the busy season.

Enhancing the Retail Experience With Technology

Affordable Luxury

Pool and spa retailers can expand their customer base by including a competitively priced hot tub in their product offerings.

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A Great Display Means a Great Pay Day!

Spa retailers share their swim spa displays and delve into the strategies behind their presentation.

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Business Operations

A Sensory Experience in Retail

The five senses play a crucial role in creating a memorable and immersive retail environment.

At Bachmann Pools & Spas in Madison, Wis., house plants contribute to a sensory-rich environment, engaging not only the sense of sight, but also touch and sometimes smell. They also help to bring a bit of the backyard indoors.

Spa Dealer Profile: Wellis New England

Wellis New England is driving spa sales with its impressive new showroom.

The retail space that became Wellis New England had never been occupied — which offered designers a clean slate.

47 Great Ways to Liven Up Your Showroom

Pool and spa retailers can strengthen their showroom design and increase profits with these helpful tips.

CK Spas has aimed to create an experience and not just an ordinary store, to inspire and make customers feel at home [see tip No. 41]. 'I know we've accomplished this when people walk in, stop and smile,' says Owner Dana Hyde. 'It also makes for a great work environment that is warm and cozy.'

What to Know About Remodeling or Replastering a Pool

A Houzz expert shares what it takes to modernize an older pool.

Crossing Enemy Lines

Some spa dealers are partnering with an unlikely company, Costco, to grow their business.

Spa Express employee Michael Ketchum is ready for a day of sales at Costco.

Is "Virtual" The New Reality of Spa Sales?

Bullfrog Spas debuts a new virtual reality system it hopes will drive traffic to its dealers.

An attendee at the 2016 PSP Expo in New Orleans tries out Bullfrog’s virtual reality system.

The Moneyed Market: Selling Spas to a Wealthy Clientele

How is the spa sales process different when your customer base is especially wealthy? Valet service, for starters.

At Mountain Hot Tub in Montana, mood lighting captures the spirit of nighttime hot tubbing.

'Imagining' a New Store Concept

In this showroom, vignettes highlight the many ways hot tubs and outdoor living go hand in hand.

The showroom at Imagine Backyard Living illustrates the many ways portable spas and outdoor furniture can intertwine.

Texas Retailer Stages Incredible Turnaround

With drought conditions threatening to close his business, this retailer pivoted to focus on hot tubs with impressive results.

From left to right: Kevin Sheffer, Sundance Spas regional manager; Austin Buckingham, Outback’s digital marketing manager; Paul Buckingham, owner of Outback Pools & Spas; and Drew Meng, president of North American spa business, Jacuzzi Worldwide. Photo taken after Outback won four awards for stellar sales performance in 2015.

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