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A Respite From the Cold
Perched above the water on Norway’s Nesodden peninsula, Hotspot Sauna pairs striking modular design with panoramic views and a community-focused approach to wellness.
Sponsored
Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster
POOLCORP
Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.
Builder
2026 Awards of Excellence: Gold Winners (Part 2)
The second installment of the 2026 Awards of Excellence Gold winners showcases more standout projects recognized for exceptional design, craftsmanship and technical execution.
Builder
2026 Awards of Excellence: Gold Winners (Part 1)
Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.
Spas
Time to Heat Things Up: Designing Spas for Wellness, Not Just Water
Putting wellness first can reshape spa design, from sightlines and seating to customized therapy zones that better fit how clients live.
Business Operations
How AI is Redefining the Modern Pool Business
AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.
Spas
One Goal, Two Standards: How PHTA-6 and UL 1563 Were Harmonized
A look at how industry collaboration brought PHTA-6 and UL 1563 into alignment, creating clearer roles for portable spa construction, certification and installation.
Sales
Down the Social Media Rabbit Hole
Social media can be a powerful marketing tool, but only if pool pros stay focused on turning posts into real business.
Spas
The Perfect Hot Spot
How to help customers find the ideal location for a hot tub installation.
Business Operations
The New Pool Buyer is Payment-Conscious
Today’s pool buyers are more payment-conscious, prompting pros to rethink how they talk about price and financing.
Pools
The Healing Current
Moving water can transform a pool into a powerful setting for therapy and recovery.
Business Operations
Why Good Sales Messages Start Long Before the Sales Conversation
Better listening and stronger client understanding can lead to more effective sales messages.
Pools
Waterscapes as Wellness: A Designer's Manifesto for Sensorial, Soulful Spaces
Explore six guiding principles for creating waterscapes that harmonize with nature, architecture and the people who experience them.
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