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Marketing
7 Smart Marketing Decisions for 2022
Follow this “Marketing Checklist” to grow your business in the new year.
January 11, 2022
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Outdoor Living
VR in the 18th Century
Pool builders today can learn from an 18th century artist about the power of an immersive experience.
January 11, 2022
Section view of the panorama building presented by Robert Barker in London’s Leicester Square, an elaborate and powerful precursor of today’s virtual reality. Note the familiar view of the dome of St. Paul’s Cathedral in the upper half. The lower half features a view of Edinburgh from Calton Hill.
Fiberglass
A Pool at Sea
An island off the Marathon Coast, located a mile from the ocean shore, was a challenging project location for this fiberglass pool builder.
December 20, 2021
Photos taken by All Keys Aerial & Photography. Michael J Kanik Photography is the Florida Keys full-service professional photographer specializing in real estate offering general photography, aerial photography and videography services. FAA licensed Part 107 and insured. www.AllKeysAerial.com
Marketing
What Defines Success for a Pool Builder?
What does it mean to be successful as a pool builder?
December 16, 2021
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Pool & Hot Tub Alliance News
Certifications Coming Into Focus
PHTA announces a new certification regime for builders.
December 14, 2021
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Finishes
Pool Tile, Fornasetti Style
Designer Piero Fornasetti's signature motif has long adorned wallpapers, furniture and — most famously — ceramic plates. Now, it’s nestled within the pool tiles at a 5-star hotel in Northern Italy.
December 7, 2021
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Finishes
Microglass: A Cure for Plaster Problems?
A new product claims to solve issues that have bedeviled concrete pools for decades.
December 7, 2021
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Outdoor Living
Why Should You Choose a Self-Closing Gate for Your Pool?
Nationwide Industries recommends taking the following 11 considerations into account when selecting a self-closing hinge and latch for your next project.
November 30, 2021
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Business Operations
Good Advice For Pool Workers
A few helpful pointers for a long and happy career in the pool and spa industry.
November 23, 2021
Builder
Timeless Design
Read how 18th century aquatic masters can teach today’s pool designers the importance of story and connection with clients.
November 16, 2021
Croome Park in Worcestershire, England, as it appeared back in Lancelot Brown’s day, from an original painting by Benjamin Fawcett and Alexander Francis Lydon. This foreground scene, which appears so exquisitely natural, is actually an enormous, man-made water feature built both for its serene aesthetic and to solve the estate’s drainage problems.
Pools
Take a Dip on the Vegas Strip
The Venetian Resort’s newly upgraded pool deck joins Las Vegas' lineup of luxurious and exciting swimming spots.
November 2, 2021
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Service
The Drain Cover Law Has Changed
A look at the important new rules surrounding VBGA.
November 2, 2021
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Business Operations
How to Manage Bad News With Your Customers
Leverage the psychology of persuasion when sharing bad news with customers.
October 28, 2021
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Builder
Which U.S. Cities Have the Most Homes With Swimming Pools?
Pool installations have risen significantly over the pandemic period. We break down new data on the top 30 largest U.S. cities of homes that have swimming pools.
October 26, 2021
Top 30 largest cities in the U.S., ranked in order by the percentage of homes that have swimming pools. The taller and darker the bar, the more pools the city has.
Products
Well-Equipped: 2021 Pool Equipment Product Focus
What's new in pool equipment? Browse this selection of new products, which showcases the best in the category.
October 21, 2021
Builder
2021 PHTA Awards of Excellence: Merit Winners
This year's PHTA Awards of Excellence includes a new category, created to further recognize standout projects. We are pleased to introduce the 2021 Merit award winners.
October 21, 2021
Category: TRADITIONAL By: Platinum Pools, Houston, Texas
Builder
2021 PHTA Awards of Excellence: Bronze Winners
We continue our month-long coverage of the 2021 Awards of Excellence with the bronze-winning companies and their installations.
October 19, 2021
Category: SPAS BUILT IN CONJUNCTION WITH SWIMMING POOLS By: Paragon Pools, Las Vegas, Nev.
Builder
2021 PHTA Awards of Excellence: Silver Winners
These breathtaking projects received the second-highest accolade by the PHTA in this year's Awards of Excellence.
October 14, 2021
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Top Stories
This compelling display from Jacuzzi Ontario, though it consumes retail floor space, brings the customer into the actual experience of the swim spa and drives sales of the high margin product.
Swim Spas
3 Keys to Selling More Swim Spas
Steps toward overcoming the perceived obstacles in the swim spa market.
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Business Operations
Pool Bob's Hydro-Eclectic Musings: Know How — No Way!
Section view of the panorama building presented by Robert Barker in London’s Leicester Square, an elaborate and powerful precursor of today’s virtual reality. Note the familiar view of the dome of St. Paul’s Cathedral in the upper half. The lower half features a view of Edinburgh from Calton Hill.
Outdoor Living
VR in the 18th Century
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Retail
Retail Forecast 2022: Choppy Waters, Favorable Winds
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Service
Meet the 2021 Pleatco Perfect PoolGuy and Gal
Content Library
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Content Library
Buyer's Guide
Find manufacturers and suppliers in the most extensive searchable database in the industry.
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Buyer's Guide