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Builder
Win Your Prospects With Emotion, Not Logic
When you lead with a customer’s emotional needs and desires, you’ll win their heart and their wallet.
September 14, 2021
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Retail
Report: State of the Hot Tub Industry
The pandemic created a massive demand for residential hot tubs, but delays in key products continue to challenge the industry.
September 14, 2021
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News
AQUA Launches National Conference and Trade Show
AQUA Magazine has begun preparations for a new educational conference and trade show to be held next fall at the Charlotte Convention Center, October 5-7, 2022. “AQUA Live” will bring together thousands of the most successful pool and spa professionals in North America for education, forums, exhibits and events, says AQUA Editor Scott Webb. But the show will have a distinctive flavor.
September 9, 2021
Photo courtesy charlottesgotalot.com
Retail
Raising the Bar Through Continuing Education
Why employers send their employees to GENESIS.
September 9, 2021
Photos courtesy PHTA
Builder
Automatic Pool Cover Saves a Life
On one fateful night in Indiana, an unassuming backyard pool cover ended up saving a driver’s life.
September 7, 2021
Pat and Sarah Barrett stand in front of their automatic pool cover that saved the life of a woman who safely drove over it after losing control of her car. (Photos courtesy Brad Lovins)
Service
Specialty Chemicals for Special Times
An all-inclusive pool maintenance program is the key to success.
September 7, 2021
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Builder
COVID's Permanent Changes: Digital Payment
The construction industry took a quantum leap forward in the use of digital technology due to (now permanent) changes during COVID.
September 2, 2021
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Pools
Rise, Dine and Swim
Forget breakfast in bed: At luxury destinations across Asia and the Pacific, a “floating breakfast” is the way to go.
August 31, 2021
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Pools
The Evolution of the Automatic Pool Cover
Automatic pool covers have finally caught up with modern pool design.
August 31, 2021
Joe Lamb, inventor of the automatic pool cover, inspects raw materials before production. (Photo courtesy Cover-Pools)
Retail
In the Hot Seat: 2021 Spas Product Focus
From recreational fun to therapeutic relief, spas of all kinds have a lot to offer — and they're only getting more advanced. With a range of seating, jets, lighting, aesthetic options and more, there's something for every buyer. Check out a wide variety of spas and spa-related products from top-tier manufacturers below.
August 26, 2021
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Retail
Attract and Retain Vital Employees
Ideas that can help your company hire well and retain workers.
August 26, 2021
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Retail
The Heat is On: 2021 Saunas Product Focus
Consumers the world over are enjoying the health benefits of saunas, especially this past year amid the global pandemic. We take a look at the newest models, offering a wide range of experience customization, from industry-leading manufacturers.
August 25, 2021
Saunaofen Cilindro 2
Philanthropy
Float Like a Duck: Family-Focused Water Safety
Float Like a Duck is bringing family-focused water safety to children throughout the country.
August 24, 2021
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Pools
Walk (and Sit) on Water
This public installation brings the look and feel of a swimming pool onto the streets of the Netherlands.
August 24, 2021
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Builder
Loan Logic
The psychology of the loan is a powerful sales tool for builders.
August 24, 2021
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Builder
Coverage Cracks
Not all pool builders have watertight policies. The right insurance specialist can help you fill the gaps in your coverage.
August 19, 2021
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Retail
September 2021 New Pool & Spa Products
What's new this month in the pool and spa industry? New technology to prevent drowning, fun games to play in the pool, an adjustable pool lift and more! Check it all out below.
August 18, 2021
Glacier Pool Coolers introduces the GPC280 Model Series Pool Cooling System. Find it in the list below.
Retail
Command Your Pool with Connected Products
The following content is supported by one of our advertising partners. To learn more about sponsored content, click here.
August 17, 2021
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Top Stories
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Chemicals
Chemical Incidents Up Across Nation
What is causing the increase in pool-related chemical incidents? CMAHC looks into a variety of factors that could be at fault.
Category: Elevated Pool and/or Spa Structure By: Cascade Custom Pools, Austin, Texas
Pools
2021 Awards of Excellence: Gold Winners
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Retail
An Alliance to Sell Spas
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Spas
How to Pre-Sell Hot Tubs Via Email
Photos courtesy Bradford Products
Builder
Splendid Spa Installations
Buyer's Guide
Find manufacturers and suppliers in the most extensive searchable database in the industry.
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Buyer's Guide
Content Library
Dig through our best stories from the magazine, all sorted by category for easy surfing.
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Content Library