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Spas
One Goal, Two Standards: How PHTA-6 and UL 1563 Were Harmonized
A look at how industry collaboration brought PHTA-6 and UL 1563 into alignment, creating clearer roles for portable spa construction, certification and installation.
Sponsored
PRO MOVE: GROW BEYOND THE ROUTE
Pentair Pool
Join Scott Bushey, National Account Manager at Pentair Pool, and Matthew Horowitz of Poolponics as they explore how connected pool data and Pool Brain insights can help service companies know more before they enter the backyard, reduce reactive service, and create more confident customer conversations.
Sales
Down the Social Media Rabbit Hole
Social media can be a powerful marketing tool, but only if pool pros stay focused on turning posts into real business.
Spas
The Perfect Hot Spot
How to help customers find the ideal location for a hot tub installation.
Business Operations
The New Pool Buyer is Payment-Conscious
Today’s pool buyers are more payment-conscious, prompting pros to rethink how they talk about price and financing.
Pools
The Healing Current
Moving water can transform a pool into a powerful setting for therapy and recovery.
Business Operations
Why Good Sales Messages Start Long Before the Sales Conversation
Better listening and stronger client understanding can lead to more effective sales messages.
Pools
Waterscapes as Wellness: A Designer's Manifesto for Sensorial, Soulful Spaces
Explore six guiding principles for creating waterscapes that harmonize with nature, architecture and the people who experience them.
Commercial
Poolside Dreaming
LaPlaya Beach & Golf Resort pairs Gulf-front views with four lagoon-style pools, an oversized hot tub and upscale poolside amenities.
Pools
Drop-Stitch Abovegrounds
Could pressure-stiffened textile walls create a distinct new category for the popular, affordable pools?
Retail
The Cold Plunge Boom
What builders need to know to design, install and maintain cold plunges for the growing wellness market.
Management
Industry Watchlist: The People Who Show Us the Way
A look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.
Lighting
Own the Backyard: Lighting Solutions That Go Beyond the Pool
Builders can use layered lighting and automation to create a more cohesive, valuable backyard.
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