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Business Operations
How AI is Redefining the Modern Pool Business
AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.
Sponsored
Industry Spotlight: LG Electronics
LG Electronics
Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.
Sales
Down the Social Media Rabbit Hole
Social media can be a powerful marketing tool, but only if pool pros stay focused on turning posts into real business.
Business Operations
The New Pool Buyer is Payment-Conscious
Today’s pool buyers are more payment-conscious, prompting pros to rethink how they talk about price and financing.
Business Operations
Why Good Sales Messages Start Long Before the Sales Conversation
Better listening and stronger client understanding can lead to more effective sales messages.
Management
Industry Watchlist: The People Who Show Us the Way
A look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.
Marketing
Why Pool Builders Are Wasting Money on Meta — and What to Do Instead
Pool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.
Business Operations
Joy, Our True Product
Hayward Pool Products
A Q&A with Hayward CEO Kevin Holleran on the industry’s real value proposition — health, well-being and community.
Business Operations
Why Some Pool Pros Are Stuck and Others Aren't
A survey of pool pros shows how a shift in perspective can turn common business challenges into problems worth solving.
Builder
2026 State of the Industry: Builder Report
As builder backlogs return to more traditional levels, the 2026 Builder Report explores how pool and spa builders are adapting, expanding services and planning more strategically for the year ahead.
Business Operations
The "Unimagined" Backyard: Why the 2026 Retail Must-Have Isn't a SKU
Retailers are finding that the real 2026 must-have isn’t a product at all, but the ability to sell a lifestyle-driven backyard experience built around how customers want to live, not what they want to buy.
Service
What Your Pool Company is Really Worth — And Why Many Owners Misjudge It
Most pool company owners think they know what their business is worth, but a closer look at margins, operations and buyer expectations often tells a very different story.
Business Operations
Workers' Compensation Insurance
What employers need to know as workers’ comp enters a tougher climate.
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