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Business Operations

Retail
A Retail Rundown
Spa dealers report how the 2021 season went, share what their offseason will look like — as well as make predictions for the new year.
November 22, 2021
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Business Operations
A Set of New Wheels
Dan Arvidson, of Arvidson Pools & Spas in Crystal Lake, Ill., is the lucky winner of Hayward’s “Driving Innovation” sweepstakes.
November 18, 2021
Hayward
Retail
What Would You Do: Retail Checkout Bags
What bags do you use at the retail checkout? Industry pros share their go-tos.
October 21, 2021
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Retail
An Alliance to Sell Spas
Neighboring dealers in the New England area have struck up a unique dealership program.
October 7, 2021
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Spas
How to Pre-Sell Hot Tubs Via Email
Learn successful email marketing strategies to pre-sell hot tub prospects before they ever set foot in the door.
October 5, 2021
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Retail
Sales Promotions: Timely Offers Increase Sales and Profits
Today’s software technology can pre-plan your events and ease in-season stress.
June 24, 2020
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Retail
Pool and Spa Retailers Leaning into Buy-Online-Pickup-In-Store Trend
In an effort to compete with Amazon and big box retailers, pool and spa retailers are trying their hand at buy-online-pickup-in-store programs. Here, three retailers share how their services work.
January 14, 2020
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Business Briefs
Hot Tub Supplier Offering Free Spas in Fun Promotion
If it snows or rains ½ inch or more on Christmas Day in Aqua Living markets, hot tubs over $5,000 purchased in those markets between Dec 3 and Dec 21 will be issued a full refund.
December 12, 2019
Freetile
Retail
12 Marketing Mistakes That Will Sink Your Business — Part 3
In recent issues, we’ve uncovered six of the 12 company-crushing killers that may be lurking in your business. This month we focus on three more deadly sales and marketing mistakes.
October 22, 2019
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News
PHTA Names Young Professionals of the Year
These three fresh faces represent the future of the pool and spa industry.
October 3, 2019
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Retail
5 Hard Truths of Staff Retention
Hiring is hard enough, so once you have employees, you want to do everything in your power to keep them. Here, a hot tub retail expert shares what you can do to keep your staff on your team and excited about the future.
October 1, 2019
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Retail
Industrious in Utah
Christian Staples shares the business philosophies, hiring tricks and sales strategies that have shaped his company into a multimillion-dollar enterprise.
September 17, 2019
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Retail
Online Sales: Will the Big 3’s New Plans Provide Relief?
Dealers have struggled to compete against the internet for years. Today, the biggest manufacturers in the pool industry are taking steps to help.
August 6, 2019
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Retail
Limited by Labor
The economy is booming and customers are rushing to get pool builds scheduled. The problem? There’s just not enough workers to help builders keep up with demand.
June 11, 2019
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Retail
Upselling Spas in the Internet Age
The modern retail customer feels empowered by online research and less dependent on the salesperson for information. This requires some adjustment.
May 23, 2019
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Business Briefs
Hayward Dramatically Expands Trade-Only Line
Under the new policy, more than 900 SKUs will be taken offline, warranty plans will change to better support brick-and-mortar dealers and online products will increase in price.
April 30, 2019
Haywardlogo
News
Mike Rowe Offers Scholarship to Trade School Students
The host of “Dirty Jobs” wants to encourage more people to take up a career in the trades, and is offering scholarships to make it happen.
February 28, 2019
Mike Rowe Tile
Retail
What Did You Learn This Last Year?
It's important to reflect on victories as well as failures as you set business goals for the new year.
December 13, 2018
Goalsenewsarticle
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Retail
A Retail Rundown
Spa dealers report how the 2021 season went, share what their offseason will look like — as well as make predictions for the new year.
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Sanitizing Equipment
Copper-Silver Mineral Sanitizers
Croome Park in Worcestershire, England, as it appeared back in Lancelot Brown’s day, from an original painting by Benjamin Fawcett and Alexander Francis Lydon. This foreground scene, which appears so exquisitely natural, is actually an enormous, man-made water feature built both for its serene aesthetic and to solve the estate’s drainage problems.
Builder
Timeless Design
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Trade Shows
Catching Up in Dallas
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Service
Big Money Finds the Service Industry
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