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Business Operations
How AI is Redefining the Modern Pool Business
AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.
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PRO MOVE: GROW BEYOND THE ROUTE
Pentair Pool
Join Scott Bushey, National Account Manager at Pentair Pool, and Matthew Horowitz of Poolponics as they explore how connected pool data and Pool Brain insights can help service companies know more before they enter the backyard, reduce reactive service, and create more confident customer conversations.
Spas
In the Business of Being Present
A Vermont dealership shows how staying visible and connected to customers has kept hot tubs at the heart of its business.
Business Operations
The New Pool Buyer is Payment-Conscious
Today’s pool buyers are more payment-conscious, prompting pros to rethink how they talk about price and financing.
Business Operations
Beyond the Showroom
A 10-day Costco pop-up gave one spa dealer a new way to reach hot tub shoppers and generate leads beyond the showroom.
Business Operations
Why Good Sales Messages Start Long Before the Sales Conversation
Better listening and stronger client understanding can lead to more effective sales messages.
Management
How to Hire With Care
Find the right employees by looking beyond skills to the qualities and experiences that make someone a strong fit for your team.
Software
The Human Side of Digital Change
How to make a software transition smoother through employee buy-in and thoughtful training.
Management
Industry Watchlist: The People Who Show Us the Way
A look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.
Marketing
Why Pool Builders Are Wasting Money on Meta — and What to Do Instead
Pool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.
Business Operations
The Independent Retail Advantage
How independent pool and spa retailers can compete with big-box stores by leaning into expertise, service and local relationships.
Philanthropy
Honoring Heroes, 10 Years in the Making
Olympic Hot Tub marks 10 years of Honoring Heroes, a fundraiser that has generated more than $250,000 for local nonprofits.
Spas
The Language of Spa Wellness
How hot tub retailers are learning the words to unlock the wellness market.
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