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Service
Software
The Human Side of Digital Change
How to make a software transition smoother through employee buy-in and thoughtful training.
Sponsored
Listen While You Work, Learn as You Grow
Heritage Pool Supply Group
Friday Pro Talks delivers quick pool service tips and expert advice you can listen to while you drive.
Management
Industry Watchlist: The People Who Show Us the Way
A look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.
Marketing
Why Pool Builders Are Wasting Money on Meta — and What to Do Instead
Pool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.
Business Briefs
Pool Brain Hires Eric Knight to Help Revolutionize Pool Industry Technology and Education
Pool Brain
Industry veteran joins Pool Brain to accelerate innovation, elevate education, and help shape the future of pool service technology.
Covers
“A House Without a Roof”
Why automatic pool covers are becoming a more practical, valuable part of today’s pool package.
Chemistry
ORP: A Reading in Search of Meaning
A new practical guide helps pool professionals understand what ORP readings really mean, why controllers appear to fail and how to use the technology in real-world conditions.
Pools
The Decision
A practical guide to helping customers decide whether a full pump replacement or a motor upgrade makes the most sense.
Business Operations
'The Pool Lady' Isn't Slowing Down
At 72, “The Pool Lady” Karen Whitton is still going strong — relying on trusted relationships, decades-long customers and a battery-powered helper named Otto.
Chemistry
TDS: A Number in Search of a Meaning
A closer look at why TDS is not a pass/fail number, but a reading that depends on what is actually dissolved in the water.
Marketing
Driven by Design
AQUA’s annual Truck & Van Contest celebrates the pool and spa professionals who turn their work vehicles into memorable brands in motion. Take a ride down victory lane and meet this year’s winners.
Awards
The Dirty Work Pays Off
The inaugural Dirty Filter Face-Off Contest recognized three pool professionals whose grimy discoveries stood out to voters and judges alike.
Business Operations
From Road Warrior to Backyard Closer
How smarter routes, better communication and add-on services can make pool service businesses more profitable.
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