Service

Why Pool Builders Are Wasting Money on Meta — and What to Do Instead

Pool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.

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Sponsored

Busting the Myths of Modern Business Management Tools

RB Retail & Service Systems

Why the off-season is the smartest time for pool and spa businesses to upgrade their operations.

Busting the Myths of Modern Business Management Tools

Business Briefs

Pool Brain Hires Eric Knight to Help Revolutionize Pool Industry Technology and Education

Industry veteran joins Pool Brain to accelerate innovation, elevate education, and help shape the future of pool service technology.

“A House Without a Roof”

Why automatic pool covers are becoming a more practical, valuable part of today’s pool package.

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ORP: A Reading in Search of Meaning

A new practical guide helps pool professionals understand what ORP readings really mean, why controllers appear to fail and how to use the technology in real-world conditions.

David Watson Book

The Decision

A practical guide to helping customers decide whether a full pump replacement or a motor upgrade makes the most sense.

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Business Operations

'The Pool Lady' Isn't Slowing Down

At 72, “The Pool Lady” Karen Whitton is still going strong — relying on trusted relationships, decades-long customers and a battery-powered helper named Otto.

TDS: A Number in Search of a Meaning

A closer look at why TDS is not a pass/fail number, but a reading that depends on what is actually dissolved in the water.

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Driven by Design

AQUA’s annual Truck & Van Contest celebrates the pool and spa professionals who turn their work vehicles into memorable brands in motion. Take a ride down victory lane and meet this year’s winners.

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The Dirty Work Pays Off

The inaugural Dirty Filter Face-Off Contest recognized three pool professionals whose grimy discoveries stood out to voters and judges alike.

Business Operations

From Road Warrior to Backyard Closer

How smarter routes, better communication and add-on services can make pool service businesses more profitable.

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The Imperative to Save Water

As water scarcity worsens, the aquatics industry faces growing pressure to reduce waste before outside mandates do it for them.

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Business Operations

Solo Flights

Two pool and spa solopreneurs share the challenges and rewards of running a business almost entirely on their own.

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