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Marketing
YouTube 101: Why it Matters For Your Business and How to Get Started
A beginner's guide to YouTube, a powerful marketing tool for your pool and spa business.
Sponsored
Your Pool Transformed: The Essential, Aiper Scuba X1
Aiper Intelligent LLC
Simplify summer pool care with Aiper’s Scuba X1 — a powerful, cordless robotic cleaner that does the dirty work for you.
Service
Just Above the Waterline
Deposits are not the result of chemical imbalance, but simple evaporation.
Builder
Five Steps to Proper Pool Pump Selection
Every step, compiled by the PHTA Service Council, to selecting the perfect pool pump.
Legislation
New Rules For 2025 And Beyond
A look at three changes in the law that will affect pumps, heater installation and controls.
Business Operations
Rudy Stankowitz: Shiver Me Timbers!
Pool service after a natural disaster can be daunting. Know how to begin remediation as well as what to charge customers.
Business Operations
So Many New Pools...
Is service the next big growth opportunity for your pool and spa business? Industry experts weigh in on the demand for service and maintenance, including best advice for running a successful department.
Service
Drain Saver Pool Chemistry
The way we approach CyA, TDS and calcium can conserve water and ease drought conditions.
Service
Proper Use of Modern Chemical Controllers
You can measure ORP, pH and other parameters — and automatically dose to maintain desired setpoints.
Service
The State of the Service Sector
The Pool & Hot Tub Alliance's Quarterly Pulse Survey details the current state of the service sector.
Marketing
Off-Season Marketing
Learn how to stay engaged during the slower months and actively drive off-season revenue.
Service
Adventures in Service
As pool technicians step into a customer's backyard, they're often greeted with the unexpected. Here, we present an array of memorable encounters shared by technicians from across the industry.
Retail
Industry Spotlight: Merchant Cost Consulting
Credit card processing fees can fly under the radar if you don’t know what to look for. Getting assistance from someone who knows the industry as well as the financial world can be helpful in many ways — and it’s only a free consultation away.
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