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How AI is Redefining the Modern Pool Business
AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.
Sponsored
Industry Spotlight: LG Electronics
LG Electronics
Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.
Awards
What It Means to Be Named a Pentair Pool Pro
Pentair Pool
Past Pentair Pool Pro Award winners share what the recognition meant to them — and why this year’s nominees could be next to make their mark.
Awards
Don’t Forget to Enter the Pentair Pool Pro Awards
Pentair Pool
Nominations are still open for the 2026 Pentair Pool Pro Awards — don’t miss your chance to recognize a deserving industry professional.
Business Operations
The Profit Equation
Two seasoned operators share what it takes to build a profitable hot tub service business.
Service
Understanding and Controlling Black Algae in Swimming Pools
Black algae is persistent. Follow these steps to remove it and prevent its return.
Software
The Human Side of Digital Change
How to make a software transition smoother through employee buy-in and thoughtful training.
Management
Industry Watchlist: The People Who Show Us the Way
A look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.
Marketing
Why Pool Builders Are Wasting Money on Meta — and What to Do Instead
Pool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.
Business Briefs
Pool Brain Hires Eric Knight to Help Revolutionize Pool Industry Technology and Education
Pool Brain
Industry veteran joins Pool Brain to accelerate innovation, elevate education, and help shape the future of pool service technology.
Covers
“A House Without a Roof”
Why automatic pool covers are becoming a more practical, valuable part of today’s pool package.
Chemistry
ORP: A Reading in Search of Meaning
A new practical guide helps pool professionals understand what ORP readings really mean, why controllers appear to fail and how to use the technology in real-world conditions.
Pools
The Decision
A practical guide to helping customers decide whether a full pump replacement or a motor upgrade makes the most sense.
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