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Building Customer Loyalty
How to create a thriving, devoted community around your pool and spa company.
Sponsored
Heritage Pool+ — Your Trusted Partner 24/7
Heritage Pool Supply Group
Dive into the key features of Heritage Pool+ — a digital tool that can both empower and elevate pool service professionals.
Marketing
Testimonials and Stories on TikTok
How to use testimonials and success stories to build trust and engage customers.
Business Operations
A Sensory Experience in Retail
The five senses play a crucial role in creating a memorable and immersive retail environment.
Business Operations
Social Media Marketing: Your Company Info Goes Viral
How to use social media as a marketing tool to grow your business.
Retail
Spa Dealer Profile: Wellis New England
Wellis New England is driving spa sales with its impressive new showroom.
Marketing
How to Create a Successful Advertising Plan to Grow Your Retail Business
Learn three critical aspects of a tried-and-true ad plan to boost your pool and spa business.
Spas
How to Pre-Sell Hot Tubs Via Email
Learn successful email marketing strategies to pre-sell hot tub prospects before they ever set foot in the door.
Retail
Sales Promotions: Timely Offers Increase Sales and Profits
Today’s software technology can pre-plan your events and ease in-season stress.
Business Briefs
Hot Tub Supplier Offering Free Spas in Fun Promotion
If it snows or rains ½ inch or more on Christmas Day in Aqua Living markets, hot tubs over $5,000 purchased in those markets between Dec 3 and Dec 21 will be issued a full refund.
Retail
12 Marketing Mistakes That Will Sink Your Business — Part 3
In recent issues, we’ve uncovered six of the 12 company-crushing killers that may be lurking in your business. This month we focus on three more deadly sales and marketing mistakes.
Retail
Vocal About Being Local
Try these Small Business Saturday tips for getting shoppers to think outside of the big box.
Retail
A Legendary Marketing Strategy
Haviland’s new web series started as a fun experiment — but could it help raise our industry’s profile?
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