Midwest: Spring Training
Spa Dealer Profile: Wellis New England
Wellis New England is driving spa sales with its impressive new showroom.
March 9, 2023
How to Create a Successful Advertising Plan to Grow Your Retail Business
Learn three critical aspects of a tried and true ad plan to boost your pool and spa business.
February 3, 2022
How to Pre-Sell Hot Tubs Via Email
Learn successful email marketing strategies to pre-sell hot tub prospects before they ever set foot in the door.
October 5, 2021
Sales Promotions: Timely Offers Increase Sales and Profits
Today’s software technology can pre-plan your events and ease in-season stress.
June 24, 2020
Hot Tub Supplier Offering Free Spas in Fun Promotion
If it snows or rains ½ inch or more on Christmas Day in Aqua Living markets, hot tubs over $5,000 purchased in those markets between Dec 3 and Dec 21 will be issued a full refund.
December 12, 2019
12 Marketing Mistakes That Will Sink Your Business — Part 3
In recent issues, we’ve uncovered six of the 12 company-crushing killers that may be lurking in your business. This month we focus on three more deadly sales and marketing mistakes.
October 22, 2019
Vocal About Being Local
Try these Small Business Saturday tips for getting shoppers to think outside of the big box.
November 20, 2018
A Legendary Marketing Strategy
Haviland’s new web series started as a fun experiment — but could it help raise our industry’s profile?
November 15, 2018
Is Wellness Working?
Does promoting the health benefits of soaking boost hot tub sales?
September 25, 2018
How to Sell Hot Tubs Through Social Media
Connecting with customers through Instagram, Twitter and Facebook can boost business.
August 21, 2018
Hot Tub Tax Relief
Under the right conditions, a customer can receive significant tax breaks from the purchase of a hot tub.
June 14, 2018
Why RV and Boat Sales are Booming in the Post-Recession Era
RV and boat purchases enjoyed a brisk return to pre-recession highs. Why isn’t it the same for the pools? Pkdata explains.
May 24, 2018
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When Should Salt Be Added to Newly Plastered Pools?
Wait until complete carbonation of the plaster before adding NaCl to salt pools.
Fast Fall Close
The Effects of Poor Pool Chemistry on Heating Systems
Service in the Growing Vacation Rental Market
4 Tips for Pool and Spa Retailers Replacing QuickBooks POS
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