Marketing

Spa Dealer Profile: Wellis New England

Wellis New England is driving spa sales with its impressive new showroom.

March 9, 2023

The retail space that became Wellis New England had never been occupied — which offered designers a clean slate.

How to Create a Successful Advertising Plan to Grow Your Retail Business

Learn three critical aspects of a tried and true ad plan to boost your pool and spa business.

February 3, 2022

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How to Pre-Sell Hot Tubs Via Email

Learn successful email marketing strategies to pre-sell hot tub prospects before they ever set foot in the door.

October 5, 2021

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Sales Promotions: Timely Offers Increase Sales and Profits

Today’s software technology can pre-plan your events and ease in-season stress.

June 24, 2020

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Hot Tub Supplier Offering Free Spas in Fun Promotion

If it snows or rains ½ inch or more on Christmas Day in Aqua Living markets, hot tubs over $5,000 purchased in those markets between Dec 3 and Dec 21 will be issued a full refund.

December 12, 2019

12 Marketing Mistakes That Will Sink Your Business — Part 3

In recent issues, we’ve uncovered six of the 12 company-crushing killers that may be lurking in your business. This month we focus on three more deadly sales and marketing mistakes.

October 22, 2019

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Vocal About Being Local

Try these Small Business Saturday tips for getting shoppers to think outside of the big box.

November 20, 2018

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A Legendary Marketing Strategy

Haviland’s new web series started as a fun experiment — but could it help raise our industry’s profile?

November 15, 2018

Haviland Regional Sales Manager John Bokor stars in an industry-focused web series in the vein of 'Diners, Drive-Ins and Dives.'

Is Wellness Working?

Does promoting the health benefits of soaking boost hot tub sales?

September 25, 2018

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How to Sell Hot Tubs Through Social Media

Connecting with customers through Instagram, Twitter and Facebook can boost business.

August 21, 2018

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Hot Tub Tax Relief

Under the right conditions, a customer can receive significant tax breaks from the purchase of a hot tub.

June 14, 2018

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Why RV and Boat Sales are Booming in the Post-Recession Era

RV and boat purchases enjoyed a brisk return to pre-recession highs. Why isn’t it the same for the pools? Pkdata explains.

May 24, 2018

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The Pantheon in Rome, with the world's largest unreinforced concrete dome, was built in the year 128 AD. That's the original concrete up there.

Mystery of Roman Concrete Solved?

Roman concrete is much more durable than modern concrete, and scientists are starting to understand why.

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Inside the Mind of the Pool Maintenance Pro

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How to 10x Your Renovations Revenue

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Ask Jenn and Roy: Your Water Care Questions, Answered

Intermatic Expands Portfolio With Essential Pool and Spa Equipment

Intermatic Expands Portfolio With Essential Pool and Spa Equipment

Buyer's Guide

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Content Library

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