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In the Hot Seat: 4 Top Spa Dealers Discuss the Hot Tub Industry
How is the North American hot tub market looking right now? We spoke to retailers to find out.
Sponsored
Automation + Renovation: Tech Integration Is the Perfect Way to Renovate & Modernize Pools in 2025
CCEI USA
News
Uber for Pool Service: Will On-Demand Service Take Off?
Similar to Angie’s List and Amazon Services, this company claims its service will help generate leads for service techs. Does it work?
Retail
10 Tips for Effective Blogging
AQUA's Senior Editor shares tips for writing quality blog posts.
Builder
How YouTube Can Lead to More (And Better) Pool Customers
After six years uploading videos to YouTube, Al Curtis and his team at Legendary Escapes say YouTube is an essential marketing tool for pool builders. So — are you ready for your closeup?
Retail
What's the Most Important Part of a Facebook Business Page?
Hint: It’s not the cover image. Here, a marketing pro explains why this part of your Facebook page is so critical and shares tips for making it better.
News
Build a Great Online Reputation
You need to monitor and improve your online reputation even if you don’t sell merchandise on the web.
Retail
Why You Should Verify Your Company's Facebook Page
Your company probably has a Facebook page, but is it verified? We share what that means, why it matters and how you can get your page verified in just a couple minutes.
Retail
State Fair Hot Tub Sales: How to Win Big
Planning on exhibiting at the state fair? Competition can be steep, but special event pricing and employee incentives are just a couple ways you can see success.
News
New Website Positions Itself as 'Reverse Angie's List'
Ever been burned by a bad client? This website hopes to prevent that by offering professionals the chance to view ratings for potential clients before a contract is signed.
News
Watkins Announces New Name, Wellness Focus
Watkins, the leading portable spa manufacturer, is rebranding itself with a new name, logo and tagline that underscores its wellness mission.
Retail
Stop Worrying About Your Local Search Rank
You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.
Retail
Do People Actually See Your Facebook Posts?
When you post an update on your company’s Facebook page, all of your fans see your post, right? Actually…no.
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