Marketing: Page 2

How to Create a Successful Advertising Plan to Grow Your Retail Business

Learn three critical aspects of a tried-and-true ad plan to boost your pool and spa business.

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Sponsored

Make Simple Pools Smart: Elevating Pool Control With the IntelliFlo3® VSF Pump

Pentair

The IntelliFlo3 VSF Pool Pump from Pentair Pool is so much more than just a pump. It can unlock new levels of control to take pools from simple to smart.

Make Simple Pools Smart: Elevating Pool Control With the IntelliFlo3® VSF Pump

How to Pre-Sell Hot Tubs Via Email

Learn successful email marketing strategies to pre-sell hot tub prospects before they ever set foot in the door.

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Sales Promotions: Timely Offers Increase Sales and Profits

Today’s software technology can pre-plan your events and ease in-season stress.

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Business Briefs

Hot Tub Supplier Offering Free Spas in Fun Promotion

If it snows or rains ½ inch or more on Christmas Day in Aqua Living markets, hot tubs over $5,000 purchased in those markets between Dec 3 and Dec 21 will be issued a full refund.

12 Marketing Mistakes That Will Sink Your Business — Part 3

In recent issues, we’ve uncovered six of the 12 company-crushing killers that may be lurking in your business. This month we focus on three more deadly sales and marketing mistakes.

Vocal About Being Local

Try these Small Business Saturday tips for getting shoppers to think outside of the big box.

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A Legendary Marketing Strategy

Haviland’s new web series started as a fun experiment — but could it help raise our industry’s profile?

Haviland Regional Sales Manager John Bokor stars in an industry-focused web series in the vein of 'Diners, Drive-Ins and Dives.'

Is Wellness Working?

Does promoting the health benefits of soaking boost hot tub sales?

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How to Sell Hot Tubs Through Social Media

Connecting with customers through Instagram, Twitter and Facebook can boost business.

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Hot Tub Tax Relief

Under the right conditions, a customer can receive significant tax breaks from the purchase of a hot tub.

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Why RV and Boat Sales are Booming in the Post-Recession Era

RV and boat purchases enjoyed a brisk return to pre-recession highs. Why isn’t it the same for the pools? Pkdata explains.

5 Ways to Get Blog Post Ideas

Having a blog on your site is a great way to boost SEO and search rankings. Run out of blog post ideas? These generators do the work for you.

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Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library