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Marketing: Page 3
News
Who is More Conveniently Located for Pool Owners: Specialty Retailers or Big Box Stores?
It can be hard for specialty retailers to compete with big box stores on price — but when it comes to location, who comes out on top?
Sponsored
Solving Stain Issues: Clearly Identifying Stains Before Treatment
Haviland Pool & Spa Products
Tips on getting the most benefit from stain detection kits.
Philanthropy
Dealers Give Back During Incentive Trip to Hawaii
More than 330 travelers representing the Watkins Wellness family of brands traveled to Hawaii in February to celebrate their success and achievements over the past year.
Retail
3 Dealers on Why They Sell Tubs — and Skip Pools
Spa dealers explain the benefits of specializing in the hot tub market.
Builder
'License' to Service
Truck wraps are a great way to promote your business — but some like to use every square inch of their truck to spread a fun message. Here, we take a look at fun, industry-themed license plates around the country.
News
How to Tell if Your Facebook Ads Lead to In-Store Visits
Facebook has a new feature that helps you see how effective your ads really are.
Builder
Should Pool Builders Move Up Their Marketing Efforts?
After one of the busiest and hottest seasons on record, pool builders should consider fall/winter marketing campaigns to make future summers less stressful.
News
In the Hot Seat: 4 Top Spa Dealers Discuss the Hot Tub Industry
How is the North American hot tub market looking right now? We spoke to retailers to find out.
News
Uber for Pool Service: Will On-Demand Service Take Off?
Similar to Angie’s List and Amazon Services, this company claims its service will help generate leads for service techs. Does it work?
Retail
10 Tips for Effective Blogging
AQUA's Senior Editor shares tips for writing quality blog posts.
Builder
How YouTube Can Lead to More (And Better) Pool Customers
After six years uploading videos to YouTube, Al Curtis and his team at Legendary Escapes say YouTube is an essential marketing tool for pool builders. So — are you ready for your closeup?
Retail
What's the Most Important Part of a Facebook Business Page?
Hint: It’s not the cover image. Here, a marketing pro explains why this part of your Facebook page is so critical and shares tips for making it better.
News
Build a Great Online Reputation
You need to monitor and improve your online reputation even if you don’t sell merchandise on the web.
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