Marketing: Page 4

Why RV and Boat Sales are Booming in the Post-Recession Era

RV and boat purchases enjoyed a brisk return to pre-recession highs. Why isn’t it the same for the pools? Pkdata explains.

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Industry Spotlight: LG Electronics

LG Electronics

Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.

Industry Spotlight: LG Electronics

5 Ways to Get Blog Post Ideas

Having a blog on your site is a great way to boost SEO and search rankings. Run out of blog post ideas? These generators do the work for you.

The Wellness First Approach

A Long Island-based hot tub dealer shares its inside-out approach to promoting wellness.

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Muscles in Hot Water

Heating muscles in hot water after strenuous exercise is better than icing them. Alice Cunningham explains.

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3 Mistakes That Are Costing You Sales

Which ones are you making?

One big mistake: Not responding to your customers' online reviews, both positive and negative.

Finding the Voice of Wellness

Will the hot tub industry ever see a consumer-focused marketing campaign? Industry leaders share their thoughts.

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A Geofence Around Your Customers

A cutting-edge digital marketing strategy has spurred hot tub sales at Valley Pool & Spa.

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The Hot Tub Health Movement

With powerful scientific data behind us, the hot tub industry needs to focus on the wellness message. These three pros explain how they're doing just that.

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Free Marketing Training Offered at 2-Day Online Conference

The event will feature 18 sessions that cover key aspects of local digital marketing, including email marketing, social media, online advertising and more.

Hot Tubs: As Good As Exercise

A simple slogan could do wonders to raise the spa industry's profile.

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Hot Tub Products Launches E-Commerce Service

The service, E-Commerce Licensing, seeks to help hot tub retailers easily set up and maintain an e-commerce site.

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Who is More Conveniently Located for Pool Owners: Specialty Retailers or Big Box Stores?

It can be hard for specialty retailers to compete with big box stores on price — but when it comes to location, who comes out on top?

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Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library