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Midwest: Spring Training
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Marketing: Page 4
News
Build a Great Online Reputation
You need to monitor and improve your online reputation even if you don’t sell merchandise on the web.
Sponsored
Upselling Shade: How One Builder Heats Up New Sales While Keeping Customers Cool
Tara Pool & Outdoor Products
Shade is an easy upsell — especially with Mod Shades, which offer strong margins, commercial-grade quality and minimal effort compared to other sun protection structures.
Retail
Why You Should Verify Your Company's Facebook Page
Your company probably has a Facebook page, but is it verified? We share what that means, why it matters and how you can get your page verified in just a couple minutes.
Retail
State Fair Hot Tub Sales: How to Win Big
Planning on exhibiting at the state fair? Competition can be steep, but special event pricing and employee incentives are just a couple ways you can see success.
News
New Website Positions Itself as 'Reverse Angie's List'
Ever been burned by a bad client? This website hopes to prevent that by offering professionals the chance to view ratings for potential clients before a contract is signed.
News
Watkins Announces New Name, Wellness Focus
Watkins, the leading portable spa manufacturer, is rebranding itself with a new name, logo and tagline that underscores its wellness mission.
Retail
Stop Worrying About Your Local Search Rank
You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.
Retail
Do People Actually See Your Facebook Posts?
When you post an update on your company’s Facebook page, all of your fans see your post, right? Actually…no.
Retail
The Right Way to Handle Negative Local Business Reviews
You log onto Yelp and see it — a one-star review. Before you fire off a hot-headed response, read these tips for successfully handling a bad review.
Retail
Organic Marketing: The Final Steps
The Organic Marketing series wraps up with the last three steps to creating a strong marketing campaign.
Manufacturer News
January 2016 New Spa & Pool Products
What's new this month in pool and spa products? Check out the latest portable spas, tile designs, LED lights and more.
News
Pool and Spa Retail Forecast: 2016
How will retailers in the leisure aquatics industry fare in 2016?
Retail
The 3 Keys to a Hot Tub Sale
The door to your store swings open. The person standing there could be your next hot tub sale. Are you prepared?
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