Marketing: Page 5

How YouTube Can Lead to More (And Better) Pool Customers

After six years uploading videos to YouTube, Al Curtis and his team at Legendary Escapes say YouTube is an essential marketing tool for pool builders. So — are you ready for your closeup?

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AUTOMATE TO DOMINATE: Meet Your Competitive Edge

What's the Most Important Part of a Facebook Business Page?

Hint: It’s not the cover image. Here, a marketing pro explains why this part of your Facebook page is so critical and shares tips for making it better.

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Build a Great Online Reputation

You need to monitor and improve your online reputation even if you don’t sell merchandise on the web.

Why You Should Verify Your Company's Facebook Page

Your company probably has a Facebook page, but is it verified? We share what that means, why it matters and how you can get your page verified in just a couple minutes.

State Fair Hot Tub Sales: How to Win Big

Planning on exhibiting at the state fair? Competition can be steep, but special event pricing and employee incentives are just a couple ways you can see success.

All-American Recreation has a 35-by-50 foot booth each year at the Minnesota State Fair. Scroll down for more images of the booth.

New Website Positions Itself as 'Reverse Angie's List'

Ever been burned by a bad client? This website hopes to prevent that by offering professionals the chance to view ratings for potential clients before a contract is signed.

Watkins Announces New Name, Wellness Focus

Watkins, the leading portable spa manufacturer, is rebranding itself with a new name, logo and tagline that underscores its wellness mission.

Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

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Do People Actually See Your Facebook Posts?

When you post an update on your company’s Facebook page, all of your fans see your post, right? Actually…no.

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The Right Way to Handle Negative Local Business Reviews

You log onto Yelp and see it — a one-star review. Before you fire off a hot-headed response, read these tips for successfully handling a bad review.

Organic Marketing: The Final Steps

The Organic Marketing series wraps up with the last three steps to creating a strong marketing campaign.

Manufacturer News

January 2016 New Spa & Pool Products

What's new this month in pool and spa products? Check out the latest portable spas, tile designs, LED lights and more.

Oom 116 Aq Tile

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Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library