Marketing: Page 5

Dealers Give Back During Incentive Trip to Hawaii

More than 330 travelers representing the Watkins Wellness family of brands traveled to Hawaii in February to celebrate their success and achievements over the past year.

More than 330 travelers visited Oahu, Hawaii as part of “Pacific Paradise.”

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Industry Spotlight: LG Electronics

LG Electronics

Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.

Industry Spotlight: LG Electronics

3 Dealers on Why They Sell Tubs — and Skip Pools

Spa dealers explain the benefits of specializing in the hot tub market.

A look inside the showroom at AJ Spa & Hot Tubs. AJ Spa boasts an 8,000 square-foot showroom with four spa lines: Sundance Spas, Signature Spas, Nordic Spas and Life’s Great.

'License' to Service

Truck wraps are a great way to promote your business — but some like to use every square inch of their truck to spread a fun message. Here, we take a look at fun, industry-themed license plates around the country.

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How to Tell if Your Facebook Ads Lead to In-Store Visits

Facebook has a new feature that helps you see how effective your ads really are.

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Should Pool Builders Move Up Their Marketing Efforts?

After one of the busiest and hottest seasons on record, pool builders should consider fall/winter marketing campaigns to make future summers less stressful.

In the Hot Seat: 4 Top Spa Dealers Discuss the Hot Tub Industry

How is the North American hot tub market looking right now? We spoke to retailers to find out.

A look inside Best Hot Tubs in Farmingdale, N.Y., owned by Bill Renter.

Uber for Pool Service: Will On-Demand Service Take Off?

Similar to Angie’s List and Amazon Services, this company claims its service will help generate leads for service techs. Does it work?

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10 Tips for Effective Blogging

AQUA's Senior Editor shares tips for writing quality blog posts.

How YouTube Can Lead to More (And Better) Pool Customers

After six years uploading videos to YouTube, Al Curtis and his team at Legendary Escapes say YouTube is an essential marketing tool for pool builders. So — are you ready for your closeup?

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What's the Most Important Part of a Facebook Business Page?

Hint: It’s not the cover image. Here, a marketing pro explains why this part of your Facebook page is so critical and shares tips for making it better.

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Build a Great Online Reputation

You need to monitor and improve your online reputation even if you don’t sell merchandise on the web.

Why You Should Verify Your Company's Facebook Page

Your company probably has a Facebook page, but is it verified? We share what that means, why it matters and how you can get your page verified in just a couple minutes.

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library