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Marketing: Page 5
News
2016 Outlook: Home Equity Driving P/S Sales
I am full of hope and optimism for 2016 pool and spa sales. Why? The gradual rise in home equity.
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Pentair
News
2016 Awards of Excellence Now Open
The submission site for the 2016 Awards of Excellence is now open.
News
Lonza Addresses Saltwater Pool Myths
Lonza has announced mid-year results from its consumer campaign to address misperceptions of saltwater pools.
News
APSP Announces Consumer Financing
The goal is to help make pool, spa and hot tub ownership a reality for more people.
News
ESCAPE Consumer Campaign Begins
The national campaign to market pools and hot tubs directly to potential customers has begun.
Retail
Why Your Marketing Isn’t Working
Is your marketing stuck in the mud? This might be why.
Retail
Tic-Tac-Toe Marketing: The Next Steps
Welcome back! In our last article we reviewed the basic concept of Organic Marketing, and walked you through the first three squares on the tic-tac-toe board. Today we'll cover the next three squares and start to form some strategies for your marketing messages.
News
Retail Bootcamp
APSP University will host a Retail Business Training Bootcamp on December 14 and 16.
Retail
These Guys Heart Hot Tubs
This company turned to online videos as a way to promote a new showroom. What they didn’t expect? That the videos would go viral and reach nearly 80,000 views.
Retail
Tic-Tac-Toe Marketing: Where to Begin
A pool builder shares how a simple tic-tac-toe board holds the key to strong marketing.
Builder
The Rules Have Changed: Organic Marketing in the Digital Age
Many people in the pool business would rather do just about anything than think about marketing. Here, a pool builder shares how she discovered a new, easy approach: Organic Marketing.
Retail
Fun In Store
Create an exciting store and customers will flock to you. Not sure how? Retail expert Ted Lawrence shares his advice.
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