Marketing: Page 6

State Fair Hot Tub Sales: How to Win Big

Planning on exhibiting at the state fair? Competition can be steep, but special event pricing and employee incentives are just a couple ways you can see success.

All-American Recreation has a 35-by-50 foot booth each year at the Minnesota State Fair. Scroll down for more images of the booth.

Sponsored

Industry Spotlight: LG Electronics

LG Electronics

Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.

Industry Spotlight: LG Electronics

New Website Positions Itself as 'Reverse Angie's List'

Ever been burned by a bad client? This website hopes to prevent that by offering professionals the chance to view ratings for potential clients before a contract is signed.

Watkins Announces New Name, Wellness Focus

Watkins, the leading portable spa manufacturer, is rebranding itself with a new name, logo and tagline that underscores its wellness mission.

Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

Hamsterwheel Hed

Do People Actually See Your Facebook Posts?

When you post an update on your company’s Facebook page, all of your fans see your post, right? Actually…no.

Facebookstory Hed

The Right Way to Handle Negative Local Business Reviews

You log onto Yelp and see it — a one-star review. Before you fire off a hot-headed response, read these tips for successfully handling a bad review.

Organic Marketing: The Final Steps

The Organic Marketing series wraps up with the last three steps to creating a strong marketing campaign.

Manufacturer News

January 2016 New Spa & Pool Products

What's new this month in pool and spa products? Check out the latest portable spas, tile designs, LED lights and more.

Oom 116 Aq Tile

Pool and Spa Retail Forecast: 2016

How will retailers in the leisure aquatics industry fare in 2016?

Perry Graph 0116 Tile

The 3 Keys to a Hot Tub Sale

The door to your store swings open. The person standing there could be your next hot tub sale. Are you prepared?

A look at how Juliet Phelps displays the J-500 in her store, Ajax Pool and Spa, Aspen, Colo.

2016 Outlook: Home Equity Driving P/S Sales

I am full of hope and optimism for 2016 pool and spa sales. Why? The gradual rise in home equity.

Growth 0116 Tile

2016 Awards of Excellence Now Open

The submission site for the 2016 Awards of Excellence is now open.

Page 6 of 8

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library