Marketing: Page 7

Lonza Addresses Saltwater Pool Myths

Lonza has announced mid-year results from its consumer campaign to address misperceptions of saltwater pools.

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

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Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

APSP Announces Consumer Financing

The goal is to help make pool, spa and hot tub ownership a reality for more people.

ESCAPE Consumer Campaign Begins

The national campaign to market pools and hot tubs directly to potential customers has begun.

Why Your Marketing Isn’t Working

Is your marketing stuck in the mud? This might be why.

Tic-Tac-Toe Marketing: The Next Steps

Welcome back! In our last article we reviewed the basic concept of Organic Marketing, and walked you through the first three squares on the tic-tac-toe board. Today we'll cover the next three squares and start to form some strategies for your marketing messages.

Retail Bootcamp

APSP University will host a Retail Business Training Bootcamp on December 14 and 16.

These Guys Heart Hot Tubs

This company turned to online videos as a way to promote a new showroom. What they didn’t expect? That the videos would go viral and reach nearly 80,000 views.

“Thou Shall Not Covet Thy Neighbor’s Life” (pictured above) is one of three videos Schramm and his team made to promote I Heart Hot Tubs. With nearly 80,000 views, it’s also the most popular.

Tic-Tac-Toe Marketing: Where to Begin

A pool builder shares how a simple tic-tac-toe board holds the key to strong marketing.

The Rules Have Changed: Organic Marketing in the Digital Age

Many people in the pool business would rather do just about anything than think about marketing. Here, a pool builder shares how she discovered a new, easy approach: Organic Marketing.

Fun In Store

Create an exciting store and customers will flock to you. Not sure how? Retail expert Ted Lawrence shares his advice.

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We Want You...to Escape

Using the tools provided in the Escape campaign, we can sell more pools, spas and hot tubs.

Fun Per Square Foot

In just three months, this retailer changed his business strategy to focus on the total backyard experience.

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