Marketing: Page 7

The Rules Have Changed: Organic Marketing in the Digital Age

Many people in the pool business would rather do just about anything than think about marketing. Here, a pool builder shares how she discovered a new, easy approach: Organic Marketing.

Sponsored

PVC Membrane Revitalizes Lazy Rivers at Florida Waterpark

Canadian General-Tower

Discover how a cutting-edge PVC membrane breathed new life into the lazy rivers of a Florida waterpark, transforming tired attractions into guests’ favorite aquatic retreats.

PVC Membrane Revitalizes Lazy Rivers at Florida Waterpark

Fun In Store

Create an exciting store and customers will flock to you. Not sure how? Retail expert Ted Lawrence shares his advice.

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We Want You...to Escape

Using the tools provided in the Escape campaign, we can sell more pools, spas and hot tubs.

Fun Per Square Foot

In just three months, this retailer changed his business strategy to focus on the total backyard experience.

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Organization News

A Great Escape In The Making

Recently, APSP announced plans for a nationwide consumer campaign. Here, the organization shares more detailed plans of what the "Escape" campaign will entail.

Screenshot of the Escape website for hot tubs, with evening scene of Venice as backdrop. When the site goes live, the three buttons in foreground will link to instructions to move the buying process forward.

At Last — The Fun Issue Is Here

Likely coming in the mail today is the first issue in the history of the industry to focus on the reason for its existence — the joy of pools and spas.

The Five Online Personas of Pool and Spa Buyers

80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.

APSP Partners With Gallup

APSP has announced a partnership with the polling research company Gallup to develop data on pool ownership in the U.S.

Water Quality Goes Mobile

Builder and water quality advocate Steve Kenny is goin' mobile with a truck-mounted advanced water treatment that comes to the pool.

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Smart Email Marketing

You can boost your sales and build your brand with simple, free email marketing techniques.

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Keywords: The Key to Success for Small Businesses

Is your website optimized with the right keywords? Here's a primer on what they are and how to use them to improve traffic to your website.

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The Cooperative Spirit (Sponsored by the PRC)

Better pricing on products and an exclusive product line are just the beginning of what the industry's first co-cop will offer.

The PRC booth buzzes at the 2014 PSP Expo in Orlando.

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Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library