Marketing: Page 8

Organization News

A Great Escape In The Making

Recently, APSP announced plans for a nationwide consumer campaign. Here, the organization shares more detailed plans of what the "Escape" campaign will entail.

Screenshot of the Escape website for hot tubs, with evening scene of Venice as backdrop. When the site goes live, the three buttons in foreground will link to instructions to move the buying process forward.

Sponsored

Industry Spotlight: LG Electronics

LG Electronics

Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.

Industry Spotlight: LG Electronics

At Last — The Fun Issue Is Here

Likely coming in the mail today is the first issue in the history of the industry to focus on the reason for its existence — the joy of pools and spas.

The Five Online Personas of Pool and Spa Buyers

80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.

APSP Partners With Gallup

APSP has announced a partnership with the polling research company Gallup to develop data on pool ownership in the U.S.

Water Quality Goes Mobile

Builder and water quality advocate Steve Kenny is goin' mobile with a truck-mounted advanced water treatment that comes to the pool.

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Smart Email Marketing

You can boost your sales and build your brand with simple, free email marketing techniques.

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Keywords: The Key to Success for Small Businesses

Is your website optimized with the right keywords? Here's a primer on what they are and how to use them to improve traffic to your website.

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The Cooperative Spirit (Sponsored by the PRC)

Better pricing on products and an exclusive product line are just the beginning of what the industry's first co-cop will offer.

The PRC booth buzzes at the 2014 PSP Expo in Orlando.

Get Your Business on Google+

Are you on Google+? If not, you should be. Companies that are on Google+ are eligible to participate in Google My Business, a powerful tool that makes it easier for customers on all devices to find you and your business. And that's only the beginning.

Launching an Online Store: Lessons Learned

If you're struggling to find a solution to the big box/Internet issue, you're not alone. In fact, it's a global issue. Here, a pool retailer in Australia tries out a new e-commerce platform and shares what he learned.

5 Tips for Taking Great Pool Photos With Your Cell Phone

You don't always have to hire someone for great project shots. Instead, try your phone and a couple apps.

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.