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Business Operations
'The Pool Lady' Isn't Slowing Down
At 72, “The Pool Lady” Karen Whitton is still going strong — relying on trusted relationships, decades-long customers and a battery-powered helper named Otto.
Marketing
Driven by Design
AQUA’s annual Truck & Van Contest celebrates the pool and spa professionals who turn their work vehicles into memorable brands in motion. Take a ride down victory lane and meet this year’s winners.
Business Operations
From Road Warrior to Backyard Closer
How smarter routes, better communication and add-on services can make pool service businesses more profitable.
Business Operations
Solo Flights
Two pool and spa solopreneurs share the challenges and rewards of running a business almost entirely on their own.
Business Operations
Why Some Pool Pros Are Stuck and Others Aren't
A survey of pool pros shows how a shift in perspective can turn common business challenges into problems worth solving.
Service
2026 State of the Industry: Service Report
In the 2026 State of the Industry Service Report, pool and spa pros come together to share how community, healthy habits, new technology and a drive for excellence are shaping the service sector.
Service
What Your Pool Company is Really Worth — And Why Many Owners Misjudge It
Most pool company owners think they know what their business is worth, but a closer look at margins, operations and buyer expectations often tells a very different story.
Business Operations
11 Cringey Things Customers Say
The customer comments that make pool pros smile politely... and cringe inside.
Business Operations
Rudy Stankowitz: Fresh Quiet Burnout
Young service workers are experiencing a different type of burnout fed by the repetition and isolation of service work.
Business Operations
Positive Possibilities
The benefits of showing kids, particularly high school students, the upside of a career in the pool and spa industry.
Business Operations
Professional Appearance and Proper Dress for Pool Service Technicians
Proper attire ensures technicians are ready for any environment.
Business Operations
How to Get Your Kids Interested in the Family Pool and Spa Business
What three multi-generational pool and spa companies can teach us about engaging the next generation.
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