Merchandising

Customer Catnip

Simple retail shifts that trigger big jumps in customer engagement.

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Turn Browsers Into Buyers: How Music Can Transform the Hot Tub Shopping Experience

The right soundtrack helps shoppers relax, stay longer, and emotionally connect with the idea of bringing everyday relaxation home.

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Cada Pools & Spas: Keep it Simple

An Illinois-based pool and spa dealer proves simple habits create lasting loyalty.

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The Psychology of Monthly Payments

Tap into the power of financing and why breaking it down beats paying it all at once.

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Hard Work, Heart and Hot Tubs

Run by family, fueled by grit, a small startup grows into a regional staple.

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Digital Signage: A Return to Simplicity

Consider how your digital signage can reimagine your pool and spa store and the relationships you build with customers.

Retailers should embrace simplicity — fewer words, elegant visuals, and a focus on emotion, like the ad pictured above. That's what can turn signage into an impactful tool.

Litehouse Pools & Spas: Finding Success Through Simplicity

Industry veteran Chris Curcio shares what has driven his company's sustained success for over 60 years.

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Business Operations

Managing the Margins

Implement these best practices to successfully boost your price margins.

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70 Years of All Seasons Pools & Spas

Even in an industry like ours, 70 years under the guiding hands of a family team is exceptional.

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Affordable Luxury

Pool and spa retailers can expand their customer base by including a competitively priced hot tub in their product offerings.

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A Great Display Means a Great Pay Day!

Spa retailers share their swim spa displays and delve into the strategies behind their presentation.

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Business Operations

A Sensory Experience in Retail

The five senses play a crucial role in creating a memorable and immersive retail environment.

At Bachmann Pools & Spas in Madison, Wis., house plants contribute to a sensory-rich environment, engaging not only the sense of sight, but also touch and sometimes smell. They also help to bring a bit of the backyard indoors.

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