Merchandising

The Psychology of Monthly Payments

Tap into the power of financing and why breaking it down beats paying it all at once.

5 A 825 Aq F2 Shutterstock1 Lg

Sponsored

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

iGarden

iGarden makes its European debut with smart, design-forward pool and garden solutions.

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

Hard Work, Heart and Hot Tubs

Run by family, fueled by grit, a small startup grows into a regional staple.

3 Y 625 Aq F5 Hot Spring2 Lg

Digital Signage: A Return to Simplicity

Consider how your digital signage can reimagine your pool and spa store and the relationships you build with customers.

Retailers should embrace simplicity — fewer words, elegant visuals, and a focus on emotion, like the ad pictured above. That's what can turn signage into an impactful tool.

Litehouse Pools & Spas: Finding Success Through Simplicity

Industry veteran Chris Curcio shares what has driven his company's sustained success for over 60 years.

5 C 1124 Aq C4 17 Lg

Business Operations

Managing the Margins

Implement these best practices to successfully boost your price margins.

2 E 924 Aq C3b Isaacs6 Lg

70 Years of All Seasons Pools & Spas

Even in an industry like ours, 70 years under the guiding hands of a family team is exceptional.

3 N 924 Aq C3a 001 Lg

Affordable Luxury

Pool and spa retailers can expand their customer base by including a competitively priced hot tub in their product offerings.

4 M 824 Aq F8 Softub Team At Pettis Pools Lg

A Great Display Means a Great Pay Day!

Spa retailers share their swim spa displays and delve into the strategies behind their presentation.

Aq06 F2 Swim Spas Lg

Business Operations

A Sensory Experience in Retail

The five senses play a crucial role in creating a memorable and immersive retail environment.

At Bachmann Pools & Spas in Madison, Wis., house plants contribute to a sensory-rich environment, engaging not only the sense of sight, but also touch and sometimes smell. They also help to bring a bit of the backyard indoors.

Spa Dealer Profile: Wellis New England

Wellis New England is driving spa sales with its impressive new showroom.

The retail space that became Wellis New England had never been occupied — which offered designers a clean slate.

47 Great Ways to Liven Up Your Showroom

Pool and spa retailers can strengthen their showroom design and increase profits with these helpful tips.

CK Spas has aimed to create an experience and not just an ordinary store, to inspire and make customers feel at home [see tip No. 41]. 'I know we've accomplished this when people walk in, stop and smile,' says Owner Dana Hyde. 'It also makes for a great work environment that is warm and cozy.'

What to Know About Remodeling or Replastering a Pool

A Houzz expert shares what it takes to modernize an older pool.

Page 1 of 2

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.