Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media and has won awards for his writing.Business OperationsSqueeze Those Service Vehicle Fuel DollarsIndustry-specific business software can help to minimize costs as gas prices soar.July 26, 2022Trade ShowsAQUA Live to Take Over NASCAR Hall of FameThe industry is set to take over the NASCAR Hall of Fame and turn it into a big pool and spa party.June 23, 2022BuilderHow Z Poolforms Can Generate More Revenue for Pool BuildersApril 5, 2022RenovationA Transformation in TileA tale of redemption for a badly delaminated tile pool.March 24, 2022AutomaticTips for a Successful Automatic Pool Cover InstallationJust as the design of automatic pool covers has evolved over the past two decades, so too has the process by which they are installed.February 22, 2022Swim Spas3 Keys to Selling More Swim SpasSteps toward overcoming the perceived obstacles in the swim spa market.January 18, 2022FiberglassA Pool at SeaAn island off the Marathon Coast, located a mile from the ocean shore, was a challenging project location for this fiberglass pool builder.December 20, 2021Business OperationsHow We’re Dealing With InflationPool and spa dealers share how inflation has impacted their businesses, what they’re doing about it.December 9, 2021BuilderSplendid Spa InstallationsA spa is like a diamond: beautiful by itself, but the setting can really make it soar.September 28, 2021SpasWarming TrendsA look at what dealers and customers feel are the most important attributes when choosing a gas heater or pool pump.September 16, 2021Previous PagePage 3 of 6Next PageTop StoriesBuilderSmall Business With a Big ImpactA Wisconsin sauna builder is making big moves in his local community and beyond, for the good of expanding his small business and promoting the healing benefits of sauna.Builder2025 Awards of Excellence: Gold WinnersLegislationPump Motors, Heaters, and Controls Face Legislative ChangeBuilderDesigning Rooftop and Podium Deck Pools and SpasSponsored ContentAUTOMATE TO DOMINATE: Meet Your Competitive Edge
