Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media and has won awards for his writing.SpasWarming TrendsA look at what dealers and customers feel are the most important attributes when choosing a gas heater or pool pump.September 16, 2021PoolsThe Evolution of the Automatic Pool CoverAutomatic pool covers have finally caught up with modern pool design.August 31, 2021RetailWhy You Should Order Safety Covers NowAvoid longer wait times for both you and your customers by placing safety cover orders now.July 13, 2021BuilderPool Lighting StrategiesAward-winning builders share three of their most powerful design tips for spectacular pool lighting.June 24, 2021Builder'Every Vessel Should Be a Water Feature'Designer Skip Phillips shares the secrets — from easy tricks to elaborate planning — in creating purposeful elements of aquatic design.June 10, 2021Retail2021: A Special Year for SanitizationThe following content is supported by one of our advertising partners. To learn more about sponsored content, click here.June 1, 2021NewsWatkins Wellness’ Mike Dunn Retires After 42-Year CareerSince Mike Dunn entered the hot tub manufacturing business in 1979 — as a teenager helping his father Jack run Hawkeye Spas in Corona, Calif. — the industry has evolved from purveyor of a “party product” (Dunn’s words) to a provider of powerful products that improve people’s lives. When he says “these are not your father’s hot tubs anymore,” he means it.April 27, 2021BuilderConcrete Countertop Solutions Helps Builders Leverage Backyard RenaissanceThe following content is supported by one of our advertising partners. To learn more about sponsored content, click here.April 13, 2021RetailGet SmartA look at the key players in the emerging in-pool smart sensors category.April 1, 2021BuilderTara Emphasizes Vinyl Liner Replacement MarketThe following content is supported by one of our advertising partners. To learn more about sponsored content, click here.March 2, 2021Previous PagePage 3 of 5Next PageTop StoriesBusiness OperationsBattling 'Outsider Syndrome' in the Family BusinessGuidelines to follow to ensure both family and non-family employees remain invested in the success of your business.BuilderFrom Pipe Dreams to Pool ParadiseChemistrySpa vs Pool ChemistryMarketingTestimonials and Stories on TikTokSponsored ContentTrend Alert: Designer Reinforced PVC Pool Membranes