Business Briefs: Late September 2014

Cailley Hammel Headshot

BioGuard Shares Details About First-Ever Leadership Conference

BioGuard is excited to reveal details about its inaugural Leadership Conference, a special event in January 2015 open only to Platinum level dealers. 

A strategic event designed for owners and managers, the BioGuard Leadership Conference will present the best ways to drive store traffic and create profitable customer experiences once they get there. Sessions led by business pros will dive deep into best practices and advice for brand positioning, effective local promotions, understanding consumer behavior and creating engaging retail environments. In addition, fellow small business owners from similar industries will share their stories of growth.

The featured speaker will be Marcus Lemonis, star of CNBC's reality series "The Profit" and CEO of Camping World, the nation's largest RV and outdoor retailer. Lemonis will share his unique insight into the current state of small business and what areas BioGuard dealers should focus on for success.    

The conference will be held January 5 to 7 at the Atlanta Marriott Marquis in Atlanta.

To register, visit

Rick Hamilton (1)APi Announces New Regional Sales Manager
APi is pleased to announce the recent hire of Rick Hamilton (left) as its regional sales manager for the Southeast territory.

"Rick's unique skill set and prior industry experience will be a huge asset to the customers, distributors, and overall sales in the region," says APi President Jim Stuart. Rick begins his new role later this month. 

APSP Announces New Director of Standards Promotion and Adoption
Leaders at APSP recently announced the appointment of Susan Hilaski as director of standards promotion and adoption.
In her new role, Hilaski will lead the Association’s push for the adoption of the International Swimming Pool and Spa Code (ISPSC) and all of APSP’s American National Standards Institute and International Code Council technical standards.
“We are happy to have Susan’s knowledge and experience at APSP,” Carvin DiGiovanni, Senior Director, Technical & Standards. “Her technical background and experience in standards adoption will be key in promoting the adoption of APSP’s ANSI-certified standards and the ISPSC. She will be able to work with industry stakeholders and key policy makers across the country to promote the use of APSP standards as the model for all swimming pool and spa standards.”
Hilaski has experience working with Fortune 500 companies, trade associations and federal and state agencies as well as international associations. As a consultant, she has worked on initiatives to build brand awareness, increase customer traffic and drive sales. 
Hilaski earned a bachelor’s degree in behavioral and social sciences from the University of Maryland, College Park. She can be reached at [email protected].
Sales Link to Represent Natural Chemistry in the Western United States
Natural Chemistry is excited to announce the appointment of Sales Link to represent the company’s specialty chemical line in the Western United States. The Sales Link team will join the existing Natural Chemistry sales force to promote the product line and increase sales volume and support in the pool and spa industry.

“With Sales Link’s successful track record, we saw a natural fit with the success of our existing sales force to continue gaining market share in the Western U.S.,” says Tim Lawrence of Natural Chemistry. 

For additional information, contact Ty Pearce at [email protected].
Buyer's Guide
Find manufacturers and suppliers in the most extensive searchable database in the industry.
Learn More
Buyer's Guide
Content Library
Dig through our best stories from the magazine, all sorted by category for easy surfing.
Read More
Content Library