2024 AQUA 100 Winner: Premier Pools & Spas Atlanta South & East

Bob and Gayle Gordon opened Premier Pools & Spas Atlanta South in 2019. Then, when the couple noticed rapid growth, they decided to expand, opening the Atlanta East office. “Our single location with one salesman office has now evolved to a two-location office with 12 staff members,” says Preston Smith, sales manager for Premier Pools & Spas Atlanta South.

Before Premier Pools & Spas, the Gordons owned a landscaping business for 25 years. Bob is a retired firefighter, having worked for Clayton County Fire Department for 28 years, while Gayle is a retired teacher from Eagles Landing Christian Academy. Now, in their current role, the couple takes great pride in their work as pool builders, and they love delivering their clients the pool of their dreams.

““We are a symbol of excellence, transforming ordinary spaces into extraordinary havens of relaxation and beauty.” —Bob Gordon, Owner

The company has stayed grounded in its core belief: to have integrity, a strong work ethic, and be a team player. “We also take accountability and always strive to present quality work that meets our customers’ standards,” says Stephen Hawk, sales manager for Premier Pools & Spas Atlanta East.

Premier Pools & Spas has certainly been successful in that mission, as its team of inground pool builders — the company builds custom gunite, fiberglass and vinyl swimming pools as well as pool remodels — has garnered rave reviews. “Not only did [they] do an excellent job installing my pool and using top-notch equipment, but even three years later, I can call them and ask questions — and they always answer them,” writes one customer. “[Their] thoughtfulness and professionalism was reassuring to us. The whole team exceeded our expectations. When we were told something was going to happen, it happened. The jobsite was kept clean, and the pool turned out great,” states another.

Premier Pools & Spas maintains a strong social media presence with help from an in-house specialist, Julia. “She goes to each property to take pictures of completed pools,” says Bob, “and then will post them to our channels.” With Premier Pools & Spas being a franchise, the company’s headquarters also helps to keep up with social posts by providing engaging content.

As for its marketing strategy, the company has had a lot of success with sending postcards. “The postcards were sent to newer territories that did not have as much online marketing,” says Jeremy Womack, sales manager. “We also get referred to new clients from previous ones frequently. These tend to hold a special place for us, because we love hearing the quality work we completed shows, and that it leads to new clients reaching out to us.”

Premier Pools & Spas hopes to expand its territory, which would include more staff for the sales team, office personnel and the construction team, all of whom will uphold the company’s high standards. “We believe a pool is more than a place to swim — it’s a place where lifelong memories are made,” says Bob and Gayle. “We love the opportunity to help our customers make their dreams a reality.”