Zodiac Australia recently signed a contract with Evolve to buy the intellectual property rights to market and sell the Magnapool products and system in Australia and abroad. In the same deal, Zodiac has also acquired the Poolrite Skimmer Box and associated products from Evolve.
Zodiac's intention is to rebuild inventory and recommence marketing investment in the Magnapool brand, with a view to re-launching the Magnapool offer in October 2013 to dealers and consumers. In the meantime, Zodiac plans to start taking orders for Poolrite skimmer boxes.
"We are very excited about this tactical acquisition. It fills a couple of key gaps in our range and provides our dealers with even more market leading products to offer their customers, says Steve Walls, managing director for Zodiac Group Australia.
