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In This Issue

AQUA Editors
Aug 27, 2008

September 2008
Digital Issue
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Resource Center
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Table of Contents
AQUA Choice Award
Dr. Spa's translucent and transcendent acrylic hot tub.
Covering Costs
New pool starts are down, but automatic cover sales are up.
Chemical Interactions
How to sell more to your customers? Just listen.
Make Your Way to Monterey
A preview of the 2008 P.I.E. Show.
Inside, Outside
Bring in the pros to take the indoors beyond the paned glass.
Game Theory
The family that plays together...
Back to School
The editor's column.
Don't Feel Like It?
Don't feel like making the effort? Do it anyway.
Getting Paid
Slow collections cost you more than you think.
I Didn't Marry This Job
Getting employees to fall in love with their jobs.
Fountain Head
Upselling (and upscaling) with vertical water features.
Waterfront
Newsworthy observations from the world of spas and pools.
In the News
What's happening in the spa and pool industry.
Issues from 2008
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February		 MarchMarch
March		 AprilApril
April		 MayMay
May		 JuneJune
June
 
JulyJuly
July		 AugustAugust
August		 SeptemberSeptember
September
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Legislation
Pump Motors, Heaters, and Controls Face Legislative Change
New state and federal regulations are set to reshape how pool pros sell, install, and replace key equipment.
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The nuances to designing rooftop and podium deck pools and spas, from structural safety to stylish finishes.
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What is your design time worth? Inside the case for (and against) charging, with models you can put to work.
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Software
Is It Time to Upgrade?
From lost revenue to frustrated techs, an outdated software system can hurt your business.
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Business Operations
How to Build a Team That Lasts
Unlock the science of building a dream team for your business with proven hiring and motivation strategies.
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Renovation
From Grand Plans to Grounded Greatness
After an out-of-town design firm promised the moon, a local builder brought this project back down to Earth — delivering a breathtaking, budget-conscious renovation.
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Marketing
Rudy Stankowitz: Winterize Like It'z 2025
How to market pool closings to Gen Z with eco-friendly perks, clean design, and fresh language.
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Merchandising
The Psychology of Monthly Payments
Tap into the power of financing and why breaking it down beats paying it all at once.
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Service
Transitioning From Opening to Mid-Season Pool Care
As summer heats up, so does pool water — and without adjusting for temperature swings, your chemistry can quickly fall out of balance.
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Business Operations
The Industry Watchlist
A look at five pool and spa professionals that are captivating audiences with their social media strategies.
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Lighting
Blinding to Beautiful
Dimmable lights are changing pool design — no more blinding beams, just balanced beauty.
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