Blue Haven Pools of Charleston operates as part of the long-established Blue Haven Pools & Spas which grew its national presence and now has a network of 60-plus offices nationwide. The Charleston operation’s ownership has expanded across the Southeast with additional Blue Haven Pools locations in Charlotte, Raleigh, Greenville, Hilton Head Island and Atlanta. Growth has been deliberate, supported by standardized systems and a focus on delivering consistent construction quality and customer service in each market.
“At the end of the day, we’re building more than pools,” says Zach Houtz, general manager. “We’re creating spaces where families gather and make lasting memories.”
That philosophy carries through the company’s entire process, from the first design consultation to the final walkthrough. Clients receive clear timelines, regular updates and access to experienced staff who can address questions along the way. They are also guided through design choices, equipment options and long-term care considerations, helping them better understand their investment well beyond the construction phase.
“Post-build orientations and equipment walkthroughs ensure homeowners understand how to operate and maintain their new pool,” says Houtz. “They also reinforce long-term relationships that frequently lead to referrals.”
Blue Haven Pools of Charleston designed its showroom to make the design process more intuitive. Rather than overwhelming customers with endless choices, the space functions as a curated design studio. Materials— including tile, finishes, coping, decking and water features — are organized by aesthetic themes such as coastal, modern and classic, helping homeowners create cohesive palettes while reducing decision fatigue. An interactive design center with digital tools and 3D visualizations allows clients to see their backyard concepts come to life in real time.
Marketing efforts combine storytelling with targeted advertising and community engagement. A signature message — “From Dirt to Dreams in 70 Days” — highlights the company’s streamlined construction system and addresses one of the most common concerns homeowners have about building a pool: timeline uncertainty.
“Our goal is to remove confusion and build confidence,” Houtz explains. “Clarity around process and timing makes the entire experience smoother for the homeowner.”
One particularly successful marketing campaign involved a partnership with Chelsea Meissner, known for her appearances on HGTV and the television series Southern Charm. By showcasing real builds and behind-the-scenes project stories, the collaboration generated strong engagement and contributed to significant year-over-year revenue growth.
What’s on the horizon? Blue Haven Pools of Charleston expects to continue expanding across the Carolinas and Georgia while strengthening the operational systems that support its growth. Priorities include growing design and construction teams, refining digital quoting tools, and incorporating more energy-efficient equipment and durable materials into future projects.
Even as the company grows, leadership remains focused on maintaining consistent build quality and a strong customer experience. “Growth will always be intentional,” say Owners Brian and Rob Peppin. “Our goal is to scale responsibly while protecting the craftsmanship, communication and trust that built our reputation as we continue to position ourselves as a trusted partner across the Southeast.”
This article first appeared in the April 2026 issue of AQUA Magazine — the top resource for retailers, builders and service pros in the pool and spa industry. Subscriptions to the print magazine are free to all industry professionals. Click here to subscribe.
