Tanning Equipment Suppliers

Jan 11, 2002

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Six team members in casual work attire standing together by a residential swimming pool on a sunny day

Builders and Service Professionals Find Common Ground

October 22, 2026

One System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud

One System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud

Luxury backyard pool with fire bowls, hot tub, and 2026 Awards of Excellence bronze certification badge

2026 Awards of Excellence: Bronze Winners

Reading the Room Without Losing Yourself

Modern luxury home with infinity pool overlooking landscape, featuring WAF 2026 Silver Award of Excellence certification

2026 Awards of Excellence: Silver Winners

Builders and Service Professionals Find Common Ground

Pool builders and service professionals share a common goal, but their working relationship isn't always smooth. Here's how the two trades can prevent costly misunderstandings and create a better experience for customers.

Six team members in casual work attire standing together by a residential swimming pool on a sunny day

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

2026 Awards of Excellence: Bronze Winners

From stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.

Luxury backyard pool with fire bowls, hot tub, and 2026 Awards of Excellence bronze certification badge

Reading the Room Without Losing Yourself

Ahead of her Women of Water workshop at the PSP Expo in New Orleans, executive coach Dale Wilsher talks authentic leadership, confidence and knowing when to adapt — without becoming what everyone else wants you to be.

2026 Awards of Excellence: Silver Winners

The 2026 Awards of Excellence Silver winners showcase exceptional pool and spa projects that combine creative design, expert craftsmanship and technical precision.

Modern luxury home with infinity pool overlooking landscape, featuring WAF 2026 Silver Award of Excellence certification

Pool Power Pyramid

A new approach to water balance shows how chlorine, pH, alkalinity and borates work together.

Pool chemistry pyramid showing three levels: Chlorine (Cl) at top, pH in middle, and Alkalinity and Borates at base, displayed poolside.

2026 Awards of Excellence: Gold Winners (Part 2)

The second installment of the 2026 Awards of Excellence Gold winners showcases more standout projects recognized for exceptional design, craftsmanship and technical execution.

Luxury modern home with illuminated pool and manicured lawn at dusk, featuring HIA 2026 Gold Award of Excellence badge

2026 Awards of Excellence: Gold Winners (Part 1)

Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.

Luxury modern home with turquoise pool surrounded by mature trees and manicured landscaping, featuring 2026 Awards of Excellence gold badge

Business Operations

How AI is Redefining the Modern Pool Business

AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.

Man in navy polo shirt working on laptop at desk with documents and coffee mug

One Goal, Two Standards: How PHTA-6 and UL 1563 Were Harmonized

A look at how industry collaboration brought PHTA-6 and UL 1563 into alignment, creating clearer roles for portable spa construction, certification and installation.

Modern hot tub installed on a concrete patio beside a contemporary home with dark siding and large glass doors

The Perfect Hot Spot

How to help customers find the ideal location for a hot tub installation.

Two men discussing backyard landscape design near a swimming pool and manicured lawn

In the Business of Being Present

A Vermont dealership shows how staying visible and connected to customers has kept hot tubs at the heart of its business.

Four team members posing together in a hardware or supply store with shelves of tools and equipment visible behind them

Business Operations

The New Pool Buyer is Payment-Conscious

Today’s pool buyers are more payment-conscious, prompting pros to rethink how they talk about price and financing.

Luxury backyard with resort-style pool, fire feature, spa, outdoor kitchen, and landscaping with three people reviewing plans

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