AQUA EditorsBusiness BriefsEnzo Blast From the PastRetailers continue to get creative with their displays, finding new ways to engage customers despite the craziness of this year.November 17, 2020Community NewsWatkins Wellness Announces New Executive Position AppointmentsNovember 17, 2020NewsFranceen Gonzales Appointed as PHTA 2021 Chairman of the BoardThe Pool & Hot Tub Alliance is proud to announce that Franceen Gonzales has been appointed to chairman of the board for 2021.November 17, 2020NewsThe Pool & Spa Show Moves to a Live-Streaming ExperienceThe Pool and Spa Show has announced plans to move its 2021 show from an in-person event to a live-streaming experience. Each year over 11,000 industry professionals look to The Pool and Spa Show (January 26 – 28, 2021) to showcase their products, meet new vendors, connect with their peers and gain valuable education and insights that will make them successful in the year to come. This year's experience will be no different.November 17, 2020Business Briefs2021 NPC Annual Conference Converts to a Virtual EventThe 2021 National Plasterers Council's Annual Conference scheduled for February 2021 in San Diego, Calif., will be presented as a virtual event on Feb. 10 and 11 due to concerns and restrictions surrounding the coronavirus pandemic.November 12, 2020Retail5 Principles for Responding to Customer ReviewsIt’s essential for businesses to understand how to respond to online customer reviews, but knowing exactly how to go about it can be tricky. A Harvard Business review study (originally published here) examined over 20 million online reviews across TripAdvisor, Expedia, Hotels.com and Orbitz. After analyzing the length and content of manager responses for each online review, the researchers came up with five principles to enhance a business’ online reputation regardless of platform.November 10, 2020Business BriefsThursday Pools Receives $25K Grant for Pollution PreventionNovember 10, 2020Community NewsHaviland Announces New Marketing ManagerNovember 10, 2020Community NewsPhoenix Product Company Promotes Courtney Pellett to VP of OperationsCourtney Pellett has been promoted to senior level position, vice president of operations, reporting directly to John Haase, president, being responsible for Phoenix’s day-to-day operations, planning, directions and coordinating activities of Phoenix’s two facilities. With Courtney’s natural talent and aptitude for learning, she knows the ins and outs of customer service and delivering products and services Phoenix offers within its four divisions. She will implement efficiency strategies to support our customers and ensure organizational goals are met.November 10, 2020RetailYours, Mine & OursWhile it can be tempting to ride the spike of sales in the residential pool market, we must use this boom time to reach a new plateau to continue growth.November 10, 2020Previous PagePage 37 of 233Next PageTop StoriesBuilder2026 Awards of Excellence: Silver WinnersThe 2026 Awards of Excellence Silver winners showcase exceptional pool and spa projects that combine creative design, expert craftsmanship and technical precision.ChemicalsPool Power PyramidBuilder2026 Awards of Excellence: Gold Winners (Part 2)Builder2026 Awards of Excellence: Gold Winners (Part 1)Sponsored ContentLuvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster
