Franceen is the Americas executive vice president of business development for WhiteWater West in Richmond, British Columbia, Canada. A 30-year aquatics industry veteran, Franceen started her career as pool technician and lifeguard. She went on to work as an executive for Great Wolf Resorts, Six Flags and Golfland Entertainment Centers, where she focused on building leadership teams, developing operating protocols, consulting on the design of new water parks and resorts and directing risk management programs. Franceen currently oversees a sales team covering North and South America and the Caribbean. She has held leadership roles in industry groups such as IAAPA, WWA, ASTM International, NSPF, CMAHC and AIMS. Throughout her career, Franceen has been recognized with multiple industry awards for her volunteer work, particularly her work in amusement industry safety and aquatic risk management.
The Pool & Hot Tub Alliance is also proud to announce its board members for 2021:
- Bob Blanda, Mill Bergen Pools
- Charlie Claffey, Claffey Pools
- Rob Butcher, Swim Across America
- Scott Frost, Fluidra
- Joseph Laurino, PhD, Periodic Products
- James Mock, JM Consulting and Design
- Anita Sayed, PhD, Playcore
“We are thrilled to announce our chairman of the board and PHTA Board members for 2021,” says PHTA President and CEO Sabeena Hickman, CAE. “I have no doubt that each of these of board members will bring their deep industry knowledge and expertise to the table as we work together to advance the common interests of the pool and hot and tub industry in 2021. Congratulations to all of our new board members!”
