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Pool & Hot Tub Alliance News
PHTA Launches 2024 Business Operations Survey Report
Meant to provide a detailed analysis of key operating data from across the pool and hot tub industry, the comprehensive Business Operations Survey Report offers critical benchmarking information for businesses of all sizes and sectors.
Sponsored
Hot Commodity: Tara's Mod Shade Kits Offer Pool Pros a New Revenue Stream
TARA
Mod Shade kits offer a quick‑install, high‑margin shade solution that upsells seamlessly alongside any pool or outdoor project.
Hires/Promotions
Franklin Electric Appoints Daniela Williams as Chief Human Resources Officer to Lead Talent and Culture Strategy
Franklin Electric Co., Inc.
Williams will be setting the strategic direction for talent acquisition and management at Franklin Electric, overseeing all aspects of employee relations, compensation, benefits, development and compliance.
Hires/Promotions
SPS PoolCare Achieves Milestone 150th Acquisition; Appoints Lance Martin as Chief Executive Officer
The Texas-based swimming pool services company recently reached an acquisition milestone. Lance Martin joined SPS PoolCare nearly three years ago before his recent promotion to CEO.
Trade Shows
Registration Opens for the International Pool | Spa | Patio Expo
More than 350 exhibitors will display products and solutions across the sector; attendees may register with discounted passes available until September 3.
Awards
Top 10 Finalists Named for Talking Pools Podcast 2025 'Mentor of the Year' Award
Finalists were selected based on peer nominations, and plans for the winner announcement in November include a brand new twist.
Philanthropy
Aiper Supports Water.org To Help 4,000 People in Need Gain Access to Safe Water or Sanitation
Aiper Intelligent, LLC
The global water crisis continues to be one of the most pressing humanitarian challenges, affecting billions of people and shaping daily life in profound ways. Through its donation to Water.org, Aiper is helping 4,000 people in need.
Hires/Promotions
Jennifer Wolfenbarger Joins Franklin Electric as CFO, Brings Extensive Financial Leadership
Franklin Electric Co., Inc.
As a core member of the executive leadership team, Wolfenbarger will help shape the company's financial future by enabling growth and overseeing fiscal accountability for the entire organization.
Hires/Promotions
Pentair Bolsters Leadership Team and Sales Organization for Continued Growth
Pentair Pool announced a series of key leadership additions that strengthen its strategic capabilities, drive innovation and further advance its commitment to delivering safe and sustainable pool solutions.
Community News
Joe Musnicki, Ocean Spray Hot Tubs, Named Long Island Business News 2025 Icon
Pool & Hot Tub Alliance News
PHTA and POOLCORP Launch Women of Water
Women of Water (WOW) is a new initiative developed to connect and empower women in the pool and spa industry through community, education and leadership development.
Manufacturer News
Jack's Magic Expands Manufacturer's Rep Network
Jack's Magic Products Inc.
Jack's Magic Products announces two new partnerships with The Alpha Group and Stellar Sales Alliance. This is part of their ongoing growth initiative, the company says.
Community News
Natare Pools Officially Becomes Employee-Owned
Natare Pools
After over 50 years in business, Natare Pools has become 100% employee-owned, after founder Mike Walsh sold his remaining shares of the company to its employees.
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