News: Page 2

Hires/Promotions

Jennifer Wolfenbarger Joins Franklin Electric as CFO, Brings Extensive Financial Leadership

Franklin Electric Co., Inc.

As a core member of the executive leadership team, Wolfenbarger will help shape the company's financial future by enabling growth and overseeing fiscal accountability for the entire organization.

Sponsored

PVC Membrane Revitalizes Lazy Rivers at Florida Waterpark

Canadian General-Tower

Discover how a cutting-edge PVC membrane breathed new life into the lazy rivers of a Florida waterpark, transforming tired attractions into guests’ favorite aquatic retreats.

PVC Membrane Revitalizes Lazy Rivers at Florida Waterpark

Hires/Promotions

Pentair Bolsters Leadership Team and Sales Organization for Continued Growth

Pentair Pool announced a series of key leadership additions that strengthen its strategic capabilities, drive innovation and further advance its commitment to delivering safe and sustainable pool solutions.

PHTA Supports Bipartisan Virginia Graeme Baker Pool and Spa Safety Reauthorization Act

Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance supports reauthorizing the VGBA to enhance pool and spa safety through stronger protections and child drowning prevention.

Joe Musnicki, Ocean Spray Hot Tubs, Named Long Island Business News 2025 Icon

Pool & Hot Tub Alliance News

PHTA and POOLCORP Launch Women of Water

Women of Water (WOW) is a new initiative developed to connect and empower women in the pool and spa industry through community, education and leadership development.

Manufacturer News

Jack's Magic Expands Manufacturer's Rep Network

Jack's Magic Products Inc.

Jack's Magic Products announces two new partnerships with The Alpha Group and Stellar Sales Alliance. This is part of their ongoing growth initiative, the company says.

Natare Pools Officially Becomes Employee-Owned

After over 50 years in business, Natare Pools has become 100% employee-owned, after founder Mike Walsh sold his remaining shares of the company to its employees.

Natare Pools ESOP Celebration in 2025.

CPSC Links Child Drowning Deaths to Pool Design Flaw, Issues Recall

Following the report of nine drowning deaths over 15 years, the Consumer Product Safety Commission issued a recall of over five million pools.

Hires/Promotions

CCEI Hires Estela Mexia as National Sales Executive

With over 8 years of experience in sales, Mexia has built deep expertise in the pool industry. Her strong technical background and strategic mindset will help strengthen CCEI's position across Latin America, says the company.

Estela Mexia Ccei Mexico

Olympic Hot Tub Launches "Cold Plunge For a Cause"

This community-wide challenge invites participants to test their limits in the name of wellness — and help bring clean water to those who need it most.

Cold Plunge Google 1080x1080 No Code

Pinch A Penny Opens in Lakeway, Texas; Accepting Donations for Flood Relief

In response to the devastating floods over July 4th weekend in Central Texas, Pinch A Penny has organized a donation dropoff program, now through August 3, 2025.

PHTA Now Accepting Applications for Greg Garrett Scholarship

The $5,000 Greg Garrett Scholarship Award recognizes two individuals in the builder or service sector who show extraordinary desire in furthering their career through education.

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