Retail
Service
Builder
Products
News
Homeowners/DIY
Premium Partners
News
Business Briefs
Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service
Pentair Pool
Sponsored
Listen While You Work, Learn as You Grow
Heritage Pool Supply Group
Friday Pro Talks delivers quick pool service tips and expert advice you can listen to while you drive.
News
Big Blue Swim School Builds on Steady Growth and Performance in 2026, Reigniting Franchise Expansion
The swim school franchise is entering a dynamic chapter after nearly tripling its footprint over the past three years and making significant investments to strengthen its franchise model for continued expansion.
Philanthropy
Deckorators Hosts Inaugural “Build It Forward” Volunteer Event in Nashville
Deckorators
Certified Pros will partner with Rebuilding Together Nashville to construct outdoor spaces for families in need.
Hires/Promotions
Latham Group Appoints Todd Antonelli as Chief Commercial Officer
Latham Pool Products
Mr. Antonelli brings more than 25 years of commercial leadership experience across leading building products organizations.
Awards
Paragon Pools Wins GOLD for Second Consecutive Year in 2026 Vegas Viewer’s Choice Awards
Southern Nevada pool builder repeats as Home Services — Pool Builder champion in FOX5’s community-voted awards program.
Safety
America’s Swimming Pool Co. Releases Heat Wave Handbook
Pool franchise shares guide to help homeowners prevent common pool problems during extreme temperatures.
Hires/Promotions
Landmark Aquatic Promotes Jason Hill to General Manager of Kansas City Market
Landmark Aquatic
As he begins his tenure, Hill says mentorship and workforce development will be a top priority, particularly given how few professionals nationwide specialize in commercial pools.
Products
i2M Introduces Glaze, a Cutting-Edge Matte and High-Gloss Decorative Film Technology
i2M
Glaze leverages a controlled, engineered interplay of specular reflection and diffuse light scattering to produce a layered, dimensional appearance on a single polymer film substrate.
Awards
Pentair Pool Earns Top Safety Honors From North Carolina Department of Labor
Pentair Pool
This marks the second consecutive year the Sanford site has received both awards.
Business Briefs
Poolwerx Expands Presence in South Carolina with New Lake Murray Territory
Entrepreneurial couple brings global brand to South Carolina's Lake Country.
Business Briefs
Easton Select Group Reimagines Pool Service with New AI-Powered Knowledge Platform
Powered by AskEaston.ai, Easton Select Group's proprietary artificial intelligence platform, the initiative is designed to help solve problems faster, ensure consistency and deliver an exceptional customer experience.
News
Skimmer Launches Working Capital Through Stripe
Skimmer Inc.
Skimmer's new financing offering, powered by Stripe Capital, helps eligible pool and spa service businesses invest in new trucks, expand into additional routes and fuel business growth — without the paperwork of traditional financing.
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