News: Page 2

Pool & Hot Tub Alliance News

PHTA and International Code Council Publish New Standard for Residential Inground Swimming Pools

Pool & Hot Tub Alliance

The standard is an indispensable guideline and serves as an important tool for the industry as a whole.

Sponsored

Your Pool Transformed: The Essential, Aiper Scuba X1

Aiper Intelligent LLC

Simplify summer pool care with Aiper’s Scuba X1 — a powerful, cordless robotic cleaner that does the dirty work for you.

Your Pool Transformed: The Essential, Aiper Scuba X1

Hires/Promotions

May Manufacturing Appoints Josh Cowley as Chief Executive Officer

Cowley brings over two decades of leadership experience in sales, marketing, and commercial strategy, with a proven track record of driving growth, strengthening channel partnerships and elevating customer experience.

Josh Cowley Ceo

Pool & Hot Tub Alliance Announces Strategic Partnership with POOLCORP

As a strategic partner, PHTA will recognize POOLCORP’s industry commitment by boosting brand visibility, fostering connections, and opening new opportunities.

Step Into Swim Shares “Five Golden Rules” for Water Safety on NBC’s TODAY Segment

Pool & Hot Tub Alliance

Olympic gold medalist Rowdy Gaines and Olympic swimmer Ryan Murphy joined NBC's TODAY for a segment on water safety rules to live by for the upcoming pool season.

Rashes, Earaches and Skin Infections From Swimming Pools and Hot Tubs

Pool & Hot Tub Alliance

A deep dive into the most common — and preventable — pool and spa health issues.

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Company Sales/Mergers

Cabana Expands Nationally with Three New Acquisitions

These acquisitions significantly expand Cabana’s presence across Southern California, adding a combined legacy of over 75 years of trusted local service to its growing platform.

Pool & Hot Tub Alliance News

Finding Passion, Purpose and Wellness in the Pool Industry: Lessons from Italy

Pool & Hot Tub Alliance

A journey through Italy with the GENESIS team rekindles purpose and passion in the pool and spa industry, with wellness at its core.

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Pool & Hot Tub Alliance News

Entries Open for PHTA’s 2025 Awards of Excellence

Think your project has what it takes? PHTA is still accepting entries for the 2025 Awards of Excellence competition.

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Superior Wellness Managing Director Rob Carlin Secures Spot on E2E International 100 Track 2025

Superior Wellness

The E2E International 100 Track 2025 highlights the UK's most dynamic and high-performing international businesses.

Manufacturer News

Heritage Pool Supply Group Announces New Integration With Pool Brain

Heritage Pool Supply Group

The new integration marks a significant advancement in simplifying account connectivity for pool professionals, Heritage says.

Nominations Open for 2025 PHTA Superlative Awards

Pool & Hot Tub Alliance

PHTA is on the hunt for some of the standouts of the pool and hot tub industry, and they need your help to do it.

Deckorators Names Michelle Hendricks Director of Marketing

Hendricks has been a key contributor to the ongoing success of Deckorators since first joining UFP Industries nearly six years ago. Her role as director of marketing was effective as of March 2025.

Michelle Hendricks Director Of Marketing Deckora

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