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Service
Builder
Products
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Homeowners/DIY
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News
Hires/Promotions
Luciana Amaro Joins Franklin Electric as Chief Human Resources Officer
Franklin Electric Co., Inc.
Amaro’s previous experience and business perspective position her well to support Franklin Electric’s global workforce and strategic priorities, the company says.
Sponsored
The Chlorine Pyramid Side 2: Corrosion, Staining, Scaling and LSI
Haviland
This second side of the Pyramid explores the overlapping factors that control both sanitation and LSI (The scaling or corrosive nature of your water)
Builder
Builders and Service Professionals Find Common Ground
Pool builders and service professionals share a common goal, but their working relationship isn't always smooth. Here's how the two trades can prevent costly misunderstandings and create a better experience for customers.
News
AQUA’s Scott Webb Featured on The Pool Professionals Podcast
Pool & Hot Tub Alliance
AQUA's very own Scott Webb joins PHTA’s Pool Professionals Podcast to discuss industry trends, emerging technologies and what’s ahead.
Hires/Promotions
Nidec Names New National Account Manager for Pool/Spa Motors
Nidec Motor Co.
In his new role, Edge will be responsible for the pool/aftermarket motor business, managing Nidec's U.S. MOTORS network of sales representatives and supporting key national pool supplier accounts.
News
Landmark Aquatic Promotes Britton Nielsen and Tim Garner to Lead Utah Growth
Landmark Aquatic
These promotions come as demand for new construction and renovation of commercial aquatic facilities continues to grow across Utah, the company says.
Trade Shows
Euro-Expo: What European Pool & Spa Trade Shows Are Doing Differently
European pool and spa trade shows offer a fresh perspective on how North American events could leave attendees feeling even more inspired.
Builder
2026 Awards of Excellence: Bronze Winners
From stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.
Pool & Hot Tub Alliance News
PHTA Reveals the 2026 International Awards of Excellence Winners
Pool & Hot Tub Alliance
These distinguished winners are recognized for their exceptional installations of pools, spas, hot tubs, and water features that showcase the most beautiful, creative and innovative work in the industry.
Business Briefs
America's Swimming Pool Co. Launches Exclusive Pool Design Tool
America’s Swimming Pool Co. has launched an interactive 3D pool design tool that helps homeowners explore customization options while connecting local franchisees with potential customers.
Hires/Promotions
Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool
Pentair Pool
Pentair has named Josh Cowley CEO of Pentair Pool, bringing more than 25 years of leadership experience.
News
MAX USA Corp. Named a 2026 ACDI Circle of Excellence Winner
Max USA Corp.
This recognition highlights the company's dedication to developing innovative solutions that help construction professionals improve productivity, efficiency and safety on the jobsite.
Pool & Hot Tub Alliance News
PHTA Announces Standard Revision for Aboveground Residential Pools
PHTA seeks committee members to help update child resistance requirements for aboveground residential pools. Applications are due November 6.
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