Watkins Wellness Announces New Executive Position Appointments

Watkins Wellness, the world’s leading manufacturer of hot tubs, is pleased to announce the following executive position appointments.

Effective May 1, 2020, Steve Stigers has taken on the role of vice president of marketing, North America. During his 14 plus years at Watkins Wellness, Steve has held the positions of regional sales manager, new business development manager and senior international sales manager. Most recently, Steve served as Watkins’ vice president of sales, North America, a position he held for three years. In his new role, Steve will lead all activities of the North American marketing team, including brand, digital and product management. He will also collaborate with Watkins’ international marketing team to ensure global marketing efforts are aligned. With his extensive knowledge of the hot tub industry, exceptional leadership abilities, and proven record of success, Steve is well equipped to advance Watkins’ goal of becoming excellent marketers.

Watkins Wellness is also pleased to announce that Mike Zook has joined the executive team as vice president of Sales, North America as of July 29, 2020. As an accomplished senior leader, Mike brings an extensive background in the building products industry with over 20 years of sales and marketing management and leadership experience to Watkins Wellness and its dealer network. He has held positions at companies such as Pfister Faucets, Milgard Windows and Doors, and Masterbrand Cabinets. Mike has a deep understanding of the specialty retail channel, as well as the importance of relationships and individual customer needs.

As vice president of sales, North America, Mike will oversee all North American sales activities, including establishing and implementing strategic sales plans designed to help Watkins Wellness and its valued dealers maintain and enhance its position as the industry leader. Watkins Wellness has been improving people’s lives for more than 40 years as the global maker of the world’s best-selling hot tubs and aquatic fitness systems, including Hot Spring Spas, Caldera Spas, Freeflow Spas, Fantasy Spas and Endless Pools Fitness Systems.