Soake Pools Bolsters National Growth with Four Key Hires

Soake Pools, the New England manufacturer of made-to-order precast concrete plunge pools, has added four team members to support its growth into new regional markets. The hires span sales, production leadership and operations, positioning the team to scale with rising national demand for its hand-tiled pools, without sacrificing service or quality.

New appointments include:

Kerry Covington, Pacific Northwest Territory Manager — Based in Oregon, Covington is Soake Pools' first territory manager to live and work in the Pacific Northwest, offering on-the-ground support. With more than a decade of experience in high-end remodeling and landscape design for luxury residential construction, he will help Pacific Northwest homeowners translate plunge pool concepts into thoughtfully planned additions tailored to their homes and landscapes.

Brooke Fine, Massachusetts South Shore, Cape Cod & Islands Territory Manager — Also based in territory and a Soake Pools customer herself, Fine brings both local knowledge and firsthand experience with the brand to the role. With a personal understanding of how a Soake Pool can enhance wellness, relaxation and outdoor living, she will provide dedicated in-territory support to homeowners across the Massachusetts South Shore, Cape Cod, Nantucket and Martha’s Vineyard.

Eric Bailey, General Manager — At the company's Pembroke production facility, Bailey will oversee manufacturing with 22 years of precast concrete experience. As a born-and-raised New Hampshire resident with a career built on quality and customer service, Bailey embodies the values Soake Pools has built its reputation on.

Katherine Fillon, Accounts Receivable — Lifelong New Englander Fillon rounds out the company’s administrative team, supporting a seamless experience between Soake Pools’ customers, partners and collaborators.

The news follows Soake Pools' recognition as one of Business NH Magazine's 2026 Best Companies to Work For in New Hampshire, where the company earned the No. 11 spot after a rigorous evaluation that included employer and team surveys, site visits and employee focus groups. As it grows its team, the locally owned, family-run company stays anchored to the same standards that earned this honor.