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Nov 28, 2011

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How AI is Redefining the Modern Pool Business

September 29, 2026

Industry Spotlight: LG Electronics

Industry Spotlight: LG Electronics

What It Means to Be Named a Pentair Pool Pro

Pentair Pool 2026 Pro Awards event display with crystal award trophy and poolside venue backdrop at dusk

Don’t Forget to Enter the Pentair Pool Pro Awards

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The Profit Equation

Business Operations

How AI is Redefining the Modern Pool Business

AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.

Man in navy polo shirt working on laptop at desk with documents and coffee mug

Sponsored

Industry Spotlight: LG Electronics

LG Electronics

Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.

Industry Spotlight: LG Electronics

What It Means to Be Named a Pentair Pool Pro

Past Pentair Pool Pro Award winners share what the recognition meant to them — and why this year’s nominees could be next to make their mark.

Don’t Forget to Enter the Pentair Pool Pro Awards

Nominations are still open for the 2026 Pentair Pool Pro Awards — don’t miss your chance to recognize a deserving industry professional.

Pentair Pool 2026 Pro Awards event display with crystal award trophy and poolside venue backdrop at dusk

Business Operations

The Profit Equation

Two seasoned operators share what it takes to build a profitable hot tub service business.

Technician in black jacket servicing hot tub with tool kit in snowy mountain setting

Understanding and Controlling Black Algae in Swimming Pools

Black algae is persistent. Follow these steps to remove it and prevent its return.

Swimming pool with concrete steps descending into clear blue water

The Human Side of Digital Change

How to make a software transition smoother through employee buy-in and thoughtful training.

Robotic and human hands reaching toward each other over a bright blue swimming pool

Industry Watchlist: The People Who Show Us the Way

A look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.

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Why Pool Builders Are Wasting Money on Meta — and What to Do Instead

Pool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.

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Business Briefs

Pool Brain Hires Eric Knight to Help Revolutionize Pool Industry Technology and Education

Industry veteran joins Pool Brain to accelerate innovation, elevate education, and help shape the future of pool service technology.

“A House Without a Roof”

Why automatic pool covers are becoming a more practical, valuable part of today’s pool package.

Aerial view of modern home with swimming pool, patio seating, and manicured lawn

ORP: A Reading in Search of Meaning

A new practical guide helps pool professionals understand what ORP readings really mean, why controllers appear to fail and how to use the technology in real-world conditions.

Book cover titled 'Why ORP Systems Fail – and How to Stop it' by David Watson, a practical guide for trained professionals

The Decision

A practical guide to helping customers decide whether a full pump replacement or a motor upgrade makes the most sense.

Technician in blue shirt and cap servicing pool pump system from overhead view

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