When Rosebrook Pools first opened its doors in 1943, the idea of custom inground swimming pools was still a rarity in the Midwest. Over the decades, what began as a small family business has evolved into one of the most trusted names in luxury pool design, construction, and service. Now in its third generation of leadership, Rosebrook Pools continues to blend time-honored craftsmanship with modern innovation, bringing breathtaking outdoor spaces to life across Illinois, Wisconsin, Michigan and Indiana.
“Every project we take on is an opportunity to create something extraordinary,” says Lynsey Ori, chief operating officer. “Our focus has never been on just building pools — we’re shaping backyard experiences that families will cherish for years to come.”
The company has built a reputation on strong client relationships, partnering with renowned builders, landscape architects, and designers to execute high-end pool projects that seamlessly integrate with their surroundings. The commitment to quality, combined with decades of experience, has made Rosebrook Pools a household name in the custom pool industry.
At Rosebrook Pools, customer satisfaction is at the heart of everything they do. The team goes beyond standard service, ensuring that every client feels supported throughout the entire process, from concept to completion. “We believe that communication is just as important as craftsmanship,” Ori explains. “Every client should feel confident and informed every step of the way.”
Whether it’s a personalized post-installation check-in, follow-up service visits, or tailored maintenance plans, Rosebrook Pools takes a hands-on approach to customer care. Their proactive service model includes educating homeowners on pool maintenance, water safety, and seasonal upkeep, so every pool can remain a pristine oasis for years to come.
While Rosebrook Pools honors its deep-rooted history, the company is constantly evolving to incorporate the latest in pool technology and design trends. By embracing eco-friendly solutions, automated cleaning systems, and smart water monitoring, they help homeowners enjoy luxury pools with maximum efficiency and minimal maintenance.
“Sustainability is a big part of our future,” Ori notes. “We want to create pools that aren’t just beautiful but also environmentally responsible.”
The company’s digital presence has also expanded in recent years, allowing clients to seamlessly connect with the team through social media, online scheduling, and virtual consultations. This modernized approach ensures that clients receive prompt responses and tailored solutions, reinforcing Rosebrook’s reputation as a forward-thinking leader in the industry.
As Rosebrook Pools grows, the team remains committed to innovation and excellence. The next five years will bring expanded efforts in sustainable pool building, cutting-edge automation, and enhanced customer experiences. With a focus on training, industry certifications, and staying ahead of design trends, Rosebrook Pools is poised to continue setting the standard for luxury aquatic spaces.
“We’re not just building pools; we’re creating legacies,” says Ori. “And as we move forward, we’ll continue to honor the craftsmanship and dedication that have defined Rosebrook Pools for generations.”
