2025 AQUA 100 Winner: Budget Pools & Spas

4 H 425 Aq Sc Budget Pools And Budget Pool Team Spas Lg
Photo courtesy Mary Ashleigh Faletra

For over 55 years, Budget Pools & Spas has been the go-to name for high-quality leisure products in Peabody, Mass. Founded in 1968, this family-owned and operated business has built a strong reputation for providing top-tier products and exceptional service, earning generations of loyal customers who trust them for all their pool and spa needs.

At Budget Pools & Spas, customer education and hands-on experience are at the heart of their philosophy. The company is not just a retailer; they are a partner in the journey of pool and spa ownership. Whether it’s guiding new homeowners through pool maintenance or helping longtime customers upgrade their backyard retreat, Budget Pools & Spas remains committed to personalized service and unmatched expertise.

Budget Pools & Spas’ reputation for exceptional customer service is well-earned, with numerous glowing testimonials backing their commitment to satisfaction. Most of the team at Budget Pools have been with the company for decades.

The company’s technical support has been compared to Apple’s Genius Bar, offering precise, step-by-step guidance for pool and spa care. Whether it’s troubleshooting a minor issue or assisting with a major repair, their team’s depth of knowledge and patience sets them apart. Customers frequently praise Budget Pools for its no-pressure, friendly approach, making them feel more like family than clients.

Budget Pools & Spas ensures an organized, visually engaging, and user-friendly store layout. Their thoughtfully designed showroom features clearly marked sections for pool chemicals, accessories, and hot tubs. The outdoor pool park area provides a realistic showroom setting, allowing customers to explore different models before making a decision.

The store’s Covana automated spa cover display showcases the latest in spa innovation, while a vibrant “Life-Line” wall highlights essential pool products. In addition, the Computerized Water Analysis station provides precise testing services, ensuring customers get expert recommendations on balancing their pool’s chemistry.

Budget Pools & Spas has embraced digital marketing to stay connected with their community. Their active presence on Facebook, Instagram, and TikTok offers daily content ranging from educational videos and lifestyle shots to engaging promotions and behind-the-scenes moments with their team.

Beyond social media, Budget Pools provides a seamless e-commerce experience, allowing customers to browse products and shop online with ease, while their buy-online-pick-up-in-store option enhances convenience. Their weekly email newsletters keep customers informed about promotions, new arrivals, and expert pool care tips.

With a strong foundation and a clear vision for the future, Budget Pools & Spas is set for continued growth. Over the next five years, they plan to expand both their physical locations and digital presence to better serve customers across the Boston area.

A key component of this growth is their new outdoor living store, The Patio Zone, featuring premium grills and patio furniture. This expansion aligns perfectly with their mission to be a one-stop shop for all outdoor leisure needs.

Budget Pools & Spas is more than just a pool and spa retailer — it’s a pillar of the community and a trusted expert. With decades of experience, a forward-thinking approach, and an unwavering commitment to quality, Budget Pools & Spas is setting the standard for what a top-tier pool and spa retailer should be. As they look to the future, one thing is certain: Budget Pools & Spas will continue to make waves in the industry.

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