2024 AQUA 100 Winner: Georgia Spa Company

Georgia Spa2
All photos courtesy Tanner Tedeschi

ShowroomGeorgia Spa Company first opened its doors in 2004 with a clear vision from founders Mark and Joy Stevens, who had previously owned a John Deere Tractor dealership. “After selling the dealership, we were looking to enter a new avenue of retail sales, and the hot tub industry was very appealing,” says Mark Stevens, founder. “We wanted to bring the same level of service and quality from our experience at John Deere to the Atlanta leisure market.”

Now, Georgia Spa Company is celebrating its 20th year, and what started as a single location has grown into six showrooms in the Atlanta and Augusta, Ga., markets, as well as a separate pre-owned showroom and service center in Auburn, Ga.

Together, the Georgia Spa Company employee-owners work together to deliver customer satisfaction and enhance people’s lives through exceptional wellness products.” —Josh Kemerling, CEO

Most recently, founder Mark Stevens announced that Georgia Spa Company has transitioned the business to an Employee Stock Ownership Plan (ESOP), giving ownership of the company to 90-plus employees. “With this change, we have a high-level growth plan in place, which includes goals to increase sales, employee retention and amplifying employee-ownership culture,” says Stevens.

Employees are also supported through ongoing training, company outings and dinners, and other team bonding activities that take place annually. A monthly employee newsletter is produced, and a Slack community channel is used to keep staff connected.

Georgia Spa

In June of 2018, the company launched its infamous Georgia Spa Gives Back program, which focuses on giving back to different organizations around the state of Georgia. Through the program, the company selects a charity or cause to sponsor and will donate a portion of its proceeds from a given month or quarter to that organization. In the most recent calendar year, 2023, program donations tallied $120,000, which went to more than 40 organizations and individuals.

A highlight of the Gives Back program is the Hot Tub for a Hero initiative, where each year, a deserving hero is awarded a hot tub. The five recipients since the program’s launch have included three military veterans, a policeman and a nurse. Staff participates in supporting the company’s annual food, toy and coat drives.

“We also have an annual scholarship program available to employees or dependents of employees,” says Josh Kemerling, CEO. “We are excited to identify new territory opportunities and expand into new markets,” says Kemerling on future initiatives. “And we will continue to serve the community with our motto, “When service and quality count, you can count on Georgia Spa Company.”

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