RetailAQUA E-News Profile Management CenterAQUA EditorsApr 13, 2017 Read NextRetailIndustry Spotlight: Hurricane Pool FiltersAugust 14, 2025RecommendedSponsoredHot Commodity: Tara's Mod Shade Kits Offer Pool Pros a New Revenue StreamMarketingHandwritten Marketing Is a Low-Tech Strategy That's Getting ResultsMerchandisingThe Psychology of Monthly PaymentsBusiness OperationsThe Industry WatchlistRelated StoriesRetailIndustry Spotlight: Hurricane Pool FiltersMarketingHandwritten Marketing Is a Low-Tech Strategy That's Getting ResultsMerchandisingThe Psychology of Monthly PaymentsSponsored ContentAUTOMATE TO DOMINATE: Meet Your Competitive EdgeMore in RetailRetailIndustry Spotlight: Hurricane Pool FiltersHurricane Pool FiltersPrecision and consistency are core at Hurricane Filters, a leader in pool filtration. Nathanael Murphy shares their latest industry strides.SponsoredPVC Membrane Revitalizes Lazy Rivers at Florida WaterparkCanadian General-TowerDiscover how a cutting-edge PVC membrane breathed new life into the lazy rivers of a Florida waterpark, transforming tired attractions into guests’ favorite aquatic retreats.MarketingHandwritten Marketing Is a Low-Tech Strategy That's Getting ResultsCut through digital clutter with personalized handwritten notes that spark real connections.MerchandisingThe Psychology of Monthly PaymentsTap into the power of financing and why breaking it down beats paying it all at once.Business OperationsThe Industry WatchlistA look at five pool and spa professionals that are captivating audiences with their social media strategies.Business OperationsRudy Stankowitz: Applicants Gone WildSome wild interviews from the pool and spa world, from no-shows to near-crimes.Business OperationsBurning Questions Your Rep Can AnswerHow to start asking your reps the right questions — they might be your most underused asset.RetailHalfway There! Mid-Season Opportunities for Education and SalesMid-season is the perfect time to educate customers, boost sales, and prep for closings.ManagementHard Work, Heart and Hot TubsRun by family, fueled by grit, a small startup grows into a regional staple.Swim SpasSwimming UpstreamHow strategic in-store and off-site events can help dealers sell more swim spas in a changing market.Business OperationsIndustry Spotlight: RB Retail & Service SolutionsDiscover how industry-specific software can streamline operations and help recession-proof your pool and spa business.Business Operations2025 State of the Industry: Retail ReportDive into the 2025 State of the Industry Retail Report to see how businesses are adapting, innovating, and preparing for the year ahead.ManagementRising Employee Health Insurance CostsRising employee health insurance costs are on the horizon for 2025, but there are new insurance vehicles to help you save money.Page 1 of 160Next PageBuyer's GuideFind manufacturers and suppliers in the most extensive searchable database in the industry.Learn MoreContent LibraryDig through our best stories from the magazine, all sorted by category for easy surfing.Read More