Larry BloomLarry Bloom is a co-founder of Xmente Direct, former CEO of BioLab, Inc. and a past chairman of APSP. Contact him here.RetailCloudy Water, Algae Problems Worse Than ExpectedNew evidence reveals 47% of pool owners in Florida and California had trouble with their pool water last year. Here's how to quantify the problem.December 17, 2019ServiceSecrets to Getting More Weekly Pool Service CustomersWhether you’re looking for more high-quality leads or simply want to increase the opportunities you have for work, this advice will help.August 13, 2015HomeA Better Way to Sell More Inground PoolsWhen you compare TV, radio, Yellow Pages, online marketing and word of mouth, which is the best way to reach potential customers? None of them. Find out more here.March 19, 2015RetailSeries 2, Part 18: The 12 Factors That Will Improve Customer RetentionIn the last post of his series on customer retention, Larry Bloom shares the 12 lessons you should take away from his posts to ensure a strong future.June 12, 2014HomeSeries 2, Part 17: How to Survey Lost Customers to Win Them BackA step-by-step guide to surveying your lost customers, including what questions you should include in your survey.June 5, 2014RetailSeries 2, Part 16: How to Win Back Lost Customers in 3 StepsTracking down and winning back lost customers is a great way to improve your customer retention rate. But how should you do it? Larry Bloom lays out the process.May 29, 2014RetailSeries 2, Part 15: The Benefit of Talking to Lost CustomersNo matter how great you are, customers can and will defect from you. But if you take action to identify these customers and seek feedback, your business will be better in the long run.May 15, 2014RetailSeries 2, Part 14: Why You Need to Focus on Customer DissatisfactionAs Bill Gates said, “Your most unhappy customers are your greatest source of learning.” Here's how you can take unsatisfied customers and turn them into happy ones.May 5, 2014RetailSeries 2, Part 13: How Many of Your Customers are Casual?Some customers stay, some customers go. But just how much turnover, or how many "casual customers," do we see in pool and spa businesses?May 1, 2014RetailSeries 2, Part 12: One Marketing Campaign Pool Retailers Must Not IgnoreThe "welcome campaign" — what it is, why it's so powerful and how you can implement it in your store.April 17, 2014Page 1 of 5Next PageTop StoriesChemistrySpa vs Pool ChemistryA spa is not a small swimming pool. Reactions happen faster in warmer water, placing even more dependence on the need to maintain sanitizer levels.MarketingTestimonials and Stories on TikTokServiceEnter the 2024 Truck & Van Contest!ChemicalsThe Pool "Chemicals" We EatSponsored ContentTrend Alert: Designer Reinforced PVC Pool Membranes
