Larry BloomLarry Bloom is a co-founder of Xmente Direct, former CEO of BioLab, Inc. and a past chairman of APSP. Contact him here.RetailSeries 2, Part 11: Customer Onboarding is Crucial to Customer RetentionAs a retailer, customer "onboarding" should be a focus for your business. Here, Larry Bloom explains what it means and why it matters.April 10, 2014RetailSeries 2, Part 10: When Should Your Customer Retention Efforts Start?Do you pay enough attention to the customer during their first experience in your store? Larry Bloom shares a sample scenario of why your customers may come in once — but not again.April 2, 2014RetailSeries 2, Part 9: Identifying Leaks in Your New Customer PipelineThink of your customers like water in a pipeline: They come in the pipe and all is well...until some leak out (and leave you.) But just how many customers might you lose? This study of pool and spa retailers has a surprising answer.March 27, 2014RetailSeries 2, Part 8: One-Time Buyers - Problem or Opportunity?Retailers are all too familiar with one-time buyers — the customers who drop in, make a purchase, and are never seen again. But are they really so bad?February 27, 2014RetailSeries 2, Part 7: A Case Study in Customer RetentionCustomer retention is key for success. So how well do you do? Here, Larry Bloom studies a pool retailer's customer retention rates and shares his findings.February 13, 2014RetailSeries 2, Part 6: The Impact of New CustomersDo you pay attention to how many people in your store are new customers? Here, Larry Bloom shares his findings on new customers in pool and spa retail outlets.January 23, 2014RetailSeries 2, Part 5: Using Customer Data to Improve RetentionLarry Bloom explains the "customer lifecycle" and why it's important to your business.January 9, 2014RetailKeep 'Em Coming BackAfter his successful series of articles last year, pinpointing the areas where pool and spa retailers need to focus to remain successful in an adverse environment, Larry Bloom, co-founder of Xmente Swimming Pool Retail Academy and former CEO of BioLab, has returned with a new series. This time he goes beyond the mindset of the consumer — and into his wallet. For this latest body of research, Bloom and his team at Xmente analyzed point-of-sale transactions for 88,000 pool customers over five years. These figures include more than 500,000 purchases and 10 million data points.January 2, 2014RetailSeries 2, Part 4: Are Your Customers Active or Inactive?You might think of your customers in two ways: they're either in your store or not in your store. But according to Larry Bloom, there's a better way of viewing your customer base.December 19, 2013RetailSeries 2, Part 3: A Benchmark for Customer Retention in the Pool and Spa IndustryAs a retailer, you undoubtedly know it's important to retain customers. But do you track your customer retention rate? Here, Larry Bloom shares stats for businesses in the industry.December 5, 2013Previous PagePage 2 of 5Next PageTop StoriesChemistryRadio Waves Clean PoolsNew technology causes particles to clump and floc, supercharging filtration and helping keep pool water pristine.Community NewsTeam USA: Swimming in SilverMarketingDigital Signage: A Return to SimplicityServiceBuying (and Selling) Pool RoutesSponsored ContentUse Easy-to-Implement Tech Solutions to Boost Profits in 2025