Larry BloomLarry Bloom is a co-founder of Xmente Direct, former CEO of BioLab, Inc. and a past chairman of APSP. Contact him here.RetailSeries 2, Part 2: The Reality of Customer LoyaltyHow many customers do you retain at your store? Here, Larry Bloom explains why that figure is critical for pool retailers everywhere.November 21, 2013RetailSeries 2, Part 1: The Myth of Customer SatisfactionIf you satisfy your customers and don't hear any complaints, is your company on safe ground? No. In Part 1 of his new series for AQUA, Larry Bloom explains why.November 7, 2013RetailInside the Mind of the Loyal Retail Consumer: The Complete SeriesHow much do we know about pool store customers? Thanks to Larry Bloom, we now know a lot. Here's a complete listing of his 18-part series that goes inside the mind of the loyal retail consumer.November 1, 2013RetailYour Loyal FansThink about the customers who walk into your store: How well do you know them? Who is a loyal customer, and who is a first-timer? What are they looking for in their shopping ...April 16, 2013RetailPart 18: Conclusion - The Choice Pool Retailers Must MakeIn the final post in his series, author Larry Bloom touches on the highlights of his research and asks an important question: Are you willing to critically look at your business to see how you can improve?April 4, 2013RetailPart 17: How Do Nonloyal Retail Pool Customers Shop?Not everyone who walks into your store is a loyal customer. But did you know that 17 percent of nonloyal customers used to be loyal customers? Author Larry Bloom examines this shocking discovery.March 28, 2013HomePart 16: How Do Loyal Retail Customers Change Over Time?In this post, author Larry Bloom asks a question: Are long-time pool owners likely to stick with their preferred pool retail store? The answer may surprise you.March 21, 2013RetailPart 14: Why Loyal Shoppers DefectWhy do your customers leave you? Larry Bloom has the answers.March 14, 2013RetailPart 15: How to Stop Your Loyal Customers from DefectingWhen customers have a bad experience, they defect and go elsewhere. In this post, Larry Bloom delves into how negative shopping experiences affect your loyal customers.March 7, 2013RetailPart 13: The Specialty Pool Store Loyalist and the InternetCustomers have an upper hand in that they can shop at your competitor's outlets — or simply hop online. What threat does the Internet pose to your business? We have the answers.February 28, 2013Previous PagePage 3 of 5Next PageTop StoriesServiceTips From a Pool Pro in Wildfire CountryWhen wildfires hit San Diego, one service company proved that clear communication and quick action make all the difference.Business OperationsBrand on the RunOutdoor LivingWhere Do We Even Start?PoolsPerfecting Substrates: The Importance of Bonding AgentsSponsored ContentRedefining Poolside Luxury: Aiper Day Celebrates Smart Living this Summer
