Larry BloomLarry Bloom is a co-founder of Xmente Direct, former CEO of BioLab, Inc. and a past chairman of APSP. Contact him here.RetailSeries 2, Part 2: The Reality of Customer LoyaltyHow many customers do you retain at your store? Here, Larry Bloom explains why that figure is critical for pool retailers everywhere.November 21, 2013RetailSeries 2, Part 1: The Myth of Customer SatisfactionIf you satisfy your customers and don't hear any complaints, is your company on safe ground? No. In Part 1 of his new series for AQUA, Larry Bloom explains why.November 7, 2013RetailInside the Mind of the Loyal Retail Consumer: The Complete SeriesHow much do we know about pool store customers? Thanks to Larry Bloom, we now know a lot. Here's a complete listing of his 18-part series that goes inside the mind of the loyal retail consumer.November 1, 2013RetailYour Loyal FansThink about the customers who walk into your store: How well do you know them? Who is a loyal customer, and who is a first-timer? What are they looking for in their shopping ...April 16, 2013RetailPart 18: Conclusion - The Choice Pool Retailers Must MakeIn the final post in his series, author Larry Bloom touches on the highlights of his research and asks an important question: Are you willing to critically look at your business to see how you can improve?April 4, 2013RetailPart 17: How Do Nonloyal Retail Pool Customers Shop?Not everyone who walks into your store is a loyal customer. But did you know that 17 percent of nonloyal customers used to be loyal customers? Author Larry Bloom examines this shocking discovery.March 28, 2013HomePart 16: How Do Loyal Retail Customers Change Over Time?In this post, author Larry Bloom asks a question: Are long-time pool owners likely to stick with their preferred pool retail store? The answer may surprise you.March 21, 2013RetailPart 14: Why Loyal Shoppers DefectWhy do your customers leave you? Larry Bloom has the answers.March 14, 2013RetailPart 15: How to Stop Your Loyal Customers from DefectingWhen customers have a bad experience, they defect and go elsewhere. In this post, Larry Bloom delves into how negative shopping experiences affect your loyal customers.March 7, 2013RetailPart 13: The Specialty Pool Store Loyalist and the InternetCustomers have an upper hand in that they can shop at your competitor's outlets — or simply hop online. What threat does the Internet pose to your business? We have the answers.February 28, 2013Previous PagePage 3 of 5Next PageTop StoriesBusiness OperationsThe Excitement of a New StoreWith a brand-new retail outlet, this pool and spa dealer is creating an all-encompassing customer experience.Service2024 State of the Industry: Service ReportServiceRudy Stankowitz: Strange Customer SnapshotsRetail2024 State of the Industry: Retail ReportSponsored ContentTake the Industry Survey!