2023 AQUA 100 Winner: Venetian Outdoors

Venetian
Photos courtesy Katrina Fennek

3 J 423 Aq Aqua 100 Venetian Exterior Lg

โ€œTechnology allows us to stay in constant contact with our clients, a crucial part of the pool construction business that couldnโ€™t be done before.โ€

โ€”Matt Coyle, Founder, Venetian Outdoors

โ€œI grew up in the swimming pool construction business, working with my father and uncle,โ€ says Matt Coyle, founder. โ€œMuch of my swimming pool knowledge comes from that early experience.โ€ But Mr. Coyleโ€™s passion was in the more complicated, one-off types of backyard projects โ€” which led him to found Venetian Outdoors in 2011.

โ€œWe design and build niche, one-of-a-kind outdoor spaces for high-end clientele,โ€ says Coyle. โ€œIn some cases, our clients spend millions of dollars with us.โ€ Because customers expect the best of everything, Venetian Outdoors is at the forefront of innovative technology, which begins with client transparency. The software BuilderTrend works as a hub between client and contractor to provide a hands-on construction experience. Clients can login and see in real-time where their project is with construction, view progress photos, and communicate any concerns or questions.

โ€œWe also onboarded a full-time marketing and social media manager in 2019,โ€ says Coyle. โ€œThis position has vaulted our social media presence and allowed us to maintain our image in the ever-changing social media arena.โ€ Social media, combined with referrals, helps Venetian Outdoors from spending money on advertising, as 100% of the companyโ€™s clients come from word-of-mouth or social channels.

The companyโ€™s office, located in the heart of the Central Valley, was also built with a technology-first mindset. โ€œWe want to provide a welcoming environment for our clients to envision their unique backyard space,โ€ says Coyle. โ€œSo by also using BuildTrend in the showroom, our designers can display 3D models of projects on televisions and walk clients through the different projects.โ€

Venetian Outdoors will remain a relatively smaller company in comparison to other builders in the Phoenix market: It has on staff just three swimming pool and landscape designers, a landscape architect, and a full-scale CAD department. โ€œWe are not looking to take on additional projects per year, but we are looking to increase the quality of the projects we accept,โ€ says Coyle. โ€œWe hope to maintain a steady growth trajectory while capturing a larger percentage of the high-end market here in Central Valley. The work we do is unmatched, and I canโ€™t wait to see where our passion takes us in the future.โ€

This article first appeared in the April 2023 issue of AQUA Magazine โ€” the top resource for retailers, builders and service pros in the pool and spa industry. Subscriptions to the print magazine are free to all industry professionals. Click here to subscribe.

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