P.K. Data Announces New Market Reports

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Market research firm P.K. Data has published its 2013 U.S. Residential Pool Market and 2013 U.S. Residential Spa Market reports. Both publications offer a comprehensive analysis of the current state of their respective business segments.

Each report covers new pool and spa sales, their geographic distribution, historical trends, the aftermarket for equipment, chemicals and service, plus pool and spa owner characteristics, and more. There are nearly 100 charts, tables and maps in each report. 

This year, the U.S. Residential Pool Market report consolidates both the inground and aboveground segments into a single edition, rather than the separate reports offered in the past. Bill Kennedy, P.K. Data CEO, notes, “With the economy still in transition, we are beginning to see a greater convergence of the in- and aboveground business, especially from an aftermarket perspective. Offering everything in a combined format provides a more complete analysis for our clients.”

P.K. Data has tracked the pool and hot tub industry since 1992 and to date has completed over 300 studies within the category. More information of the firm’s reports can be found on their website pkdata.com. 

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