Leisure Concepts Welcomes Industry Veteran Jeff Brooks as Vice President

Leisure Concepts, a leading manufacturer of innovative spa accessories, is pleased to announce the appointment of industry veteran Jeff Brooks as vice president. With more than 20 years of experience in the hot tub and pool industry, Jeff previously served as vice president at Aqua Quip, a Leslie’s company with ten stores located throughout the greater Seattle area.

“As Leisure Concepts continues to grow, we recognize the importance of expanding our leadership team with individuals who bring deep industry knowledge and also share our vision,” says Mike Genova, president and CEO of Leisure Concepts. “Jeff’s extensive experience on the retail side gives him a unique ability to understand and relate to our customers. As a long-time Leisure Concepts customer, he understands the company's strength and its products in the marketplace. We are confident Jeff’s leadership will help guide Leisure Concepts into its next chapter of success.”

In his new role, scheduled to begin October 6, 2025, Jeff will focus on strengthening dealer relationships, driving sales growth, and helping advance Leisure Concepts' commitment to designing innovative products that add value for spa owners worldwide.