Easton Select Group, a national leader in pool services and backyard leisure solutions, has announced the appointment of Geoff Williamson as Vice President of Sales, overseeing sales teams and strategies across its expanding family of companies.
Williamson brings 32 years of sales experience and leadership at some of the world’s most recognized technology companies including IBM, Salesforce, Workday, and Okta. In his previous roles, he helped build high-performance sales organizations and developed go-to-market strategies across a wide national network of teams.
As part of his role, Williamson will lead sales strategy and execution across Easton Select Group’s portfolio of pool construction, renovation and service offerings, including the company’s Plunge Pool Concepts line. He will focus on building and developing the sales organization, strengthening sales strategies and training across the company’s network, and enhancing how high-value services are packaged and delivered throughout the pool ownership lifecycle.
His appointment supports Easton Select Group’s mission to deliver an effortless, elevated pool ownership experience through premium products, expert service and long-term customer relationships.
“Geoff brings experience at a national level that will be hugely beneficial to Easton Select Group,” says David Hobaica, CEO of Easton Select Group. “His leadership will be instrumental in supporting the growing sales teams across our companies.”
"I’m thrilled to join Easton Select Group because of the reputation for quality and customer trust that each of its brands has earned,” says Williamson. “I believe we have an extraordinary opportunity to accelerate our growth and further deepen our relationships with customers throughout the entire lifecycle of pool ownership."
