GPM Brands Announces Appointment of Two New Executives to Its Sauna Division

Mark Raisenan, Executive Vice President of Operations/Sauna DivisionGPM Brands, a fast-growing manufacturer and distributor of hot tubs, swim spas, saunas and wellness products, has announced the appointment of Mark Raisanen as executive vice president of Operations/Sauna Division, and John Hoien as executive vice president of Sales/Sauna Division. With over 30 years of leadership experience in the sauna industry each, Mark and John will play pivotal roles in driving strategic initiatives and operational excellence across the organization.

"We are excited to welcome Mark and John to our executive team to lead our sauna division," says James McClure, executive vice president of GPM Brands. "Their extensive track record of building highly effective dealer programs and delivering results in complex market environments makes them invaluable additions to our organization. The depth of their experience and strategic vision will be instrumental as we continue to expand our market presence and pursue new growth opportunities."

John Hoien, Executive Vice President of Sales/Sauna Division"John and I are joining GPM Brands at a time of significant momentum — both for the company and for the sauna industry," says Mark Raisanen. "We are excited to work alongside the talented team at GPM, who bring a wealth of knowledge in hot tub, swim spa, and cold plunge manufacturing and distribution. The founders of GPM have decades of successful retail ownership and a deep understanding of the customer. Together, we look forward to building the sauna division into a dominant supplier with a strong focus on innovation and product excellence."

"We've known and done business with Mark and John for over 30 years, dating back to when they were an integral part of the team at Finnleo Sauna," says Peter Von Hopffgarten, CEO of GPM Brands. "Their combination of industry expertise, leadership capabilities, and cultural alignment makes them a perfect fit for our team. Our goal is to build a world-class sauna program that serves our retailers and delivers the products consumers are demanding. Mark and John will help us reach that goal in a professional and consistent manner."