Your September issue was a real eye-opener about our marketing. First of all, the cover showed a plain rectangle pool. This is an overlooked market — small, affordable pools are being ignored by the industry.
Then there's the letter from John Salvo ("What We Sell," page 10). He says it clearly: "People buy pools for exercise, relaxation and a peaceful atmosphere."
Then there's the AQUA Choice Award ("Private Splendor," page 21). It's a beautiful project, indeed, but it's one that very few people can afford. This type of project is what the industry is concentrating on.
That's the "eye-opener". It's time we as an industry start redirecting our efforts from expensive landscape monuments to affordable relaxation and pleasure centers!
Stan Coplin, Product Manager, Gorman Co.
