Service: Page 26

The Pool & Spa Show Moves to a Live-Streaming Experience

The Pool and Spa Show has announced plans to move its 2021 show from an in-person event to a live-streaming experience. Each year over 11,000 industry professionals look to The Pool and Spa Show (January 26 – 28, 2021) to showcase their products, meet new vendors, connect with their peers and gain valuable education and insights that will make them successful in the year to come. This year's experience will be no different.

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AUTOMATE TO DOMINATE: Meet Your Competitive Edge

Pentair

Join us with Pentair experts for a “hands-on” training session designed to help you deliver next-level pool experiences with the IntelliCenter® and IntelliVibe™ systems.

AUTOMATE TO DOMINATE: Meet Your Competitive Edge

5 Principles for Responding to Customer Reviews

It’s essential for businesses to understand how to respond to online customer reviews, but knowing exactly how to go about it can be tricky. A Harvard Business review study (originally published here) examined over 20 million online reviews across TripAdvisor, Expedia, Hotels.com and Orbitz. After analyzing the length and content of manager responses for each online review, the researchers came up with five principles to enhance a business’ online reputation regardless of platform.

Customer Review

Pleatco’s Perfect Pool Guys and Gals Near the Finish Line

The finalists for the Pleatco Perfect PoolGuy and PoolGal Award have been announced after much deliberation. They will be on hand for the virtual awards ceremony that begins at 7 p.m. ET on Nov. 19, broadcasted live from Pleatco's brand new production facility in Louisville, Ky. Register for the event here.

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The Pool and Spa Show Really Means It

The trade show fully intends to bring the industry together face-to-face in Atlantic City — and they could pull it off.

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Storytelling Can Make or Break Your Leadership

Sharing stories with your team can help build credibility for yourself and your ideas.

The Home Stretch: Who Will be Crowned Pleatco Royalty?

After months of sorting through online entries, casting votes and deliberation, the finalists for the Pleatco Perfect PoolGuy and PoolGal Award have been announced. The finalists will be on hand for the virtual awards ceremony that begins at 7 p.m. ET on Nov. 19, broadcasted live from Pleatco's brand new production facility in Louisville, Ky. Register for the event here.

CYA-Free Sanitizing Solutions for Hot Tubs

Multiple sources, including the CDC, recommend eliminating CYA from hot tubs. Fortunately, there are alternatives.

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25 Thoughts on Your Kids Working in the Industry

Do you want your kids to go into the pool and spa business?

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Are Hashtags Important on Social Media?

As social media becomes more and more popular to promote your pool and spa business, hashtags can help elevate your post engagement and reach more potential buyers. Read these tips for using hashtags below, brought to you by My Workflow Solutions. [Editor's Note: This article was originally published here and has been slightly adapted.]

Tech Notes: Scary Pool Stories

In light of Halloween, beware of these scary pool stories.

Does anyone want to go for a swim? This is an example of how a scary pool can happen when clear well water with a high iron content fills the pool and is shocked with chlorine. (Photo courtesy Jim Egan)

7 SEO Tips for Small Businesses

Editor’s Note: This article has been summarized from its original format. It was first published here.

4 Ways to Show Employee Appreciation

Editor’s Note: This article has been summarized from its original format. It was first published here. It almost goes without saying that recognizing and empowering your employees is important. As the biggest holidays of the year are approaching, pool and spa retailers are coming off a record season — and there’s still another quarter to go.

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