The most beautiful, well designed pool and spa websites don't do businesses much good if search engines are not finding them. Improving a site's search engine optimization, or SEO, starts with embedding key words in the site that accurately reflect the business's products and services. But the process gets a bit more involved, and whether you do this in-house or hire a firm to do it for your website, it's important to understand the steps involved in bettering SEO.
Below is a Search Engine Ranking Factors guide from Blue Fountain Media, which can help you appropriately place key words and choose title pages to ultimately improve your search-engine ranking.
These are areas which are controlled by the website owner, which includes website content, links between pages, and domain information. The idea is to see each web page on a website as a separate piece of content that has the chance to rank for a specific group of keywords. Too often, website owners attempt to optimize their entire website with the same keywords on every page.
Keyword Placement Optimization:
-- What: The root domain of your website, typically what is between “www” and “.com”. -- How: The domain should contain a keyword phrase being targeted. It is ideal to target multiple phrases with one common keyword. -- Tip: An addition of a keyword in the subdomain can help improve rankings as well. For example, rather than using the default www.example.com use widgets.example.com. Keywords in the URL are helpful as well (widgets.example.com/more-widgets/)